{"podcast":{"title":"Brand Formula: An F1 Marketing Podcast","slug":"brand-formula-an-f1-marketing-podcast-7759632","podcast_index_feed_id":7759632,"rss_url":"https://feeds.acast.com/public/shows/69b09192a1c9931634d498e7","website_url":"https://feeds.acast.com/public/shows/brand-formula-an-f1-marketing-podcast","image_url":"https://assets.pippa.io/shows/69b09192a1c9931634d498e7/1773221572531-5cf23110-f261-4c5c-9910-4c6468d78050.jpeg","author":"Brand Formula","episode_count":13,"summary":"Welcome to Brand Formula, a new podcast focused on the marketing and brands at play in Formula 1 today. Your hosts Mordecai & Elyssa, have 30 years of marketing experience across agencies, in house at brands, digital platforms, content studios, and more. Also, they are big F1 fans. Elyssa was raised on F1 from childhood and Mordecai is a Drive To Survive covid convert. Each week Brand Formula will bring to takes on the brands around F1, the teams, and the driver’s themselves. Analyzing the advertising and marketing moves being made, the audience as it continues to evolve across markets, and look at white spaces they think need to be covered. Who is seeing a ROI and who’s DNFed. Here we look at the brand formulas shaping F1 today. Thank you for listening, Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-06-17T04:17:18.640768+00:00","page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632"},"episode":{"title":"Spring Break | Regional Brand Formulas, America's F1 B2B Marketplace, & Bienvenidos a Miami","slug":"spring-break-regional-brand-formulas-america-s-f1-b2b-marketplace-bienvenidos-a-miami","published_at":"2026-04-26T19:11:55+00:00","page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/spring-break-regional-brand-formulas-america-s-f1-b2b-marketplace-bienvenidos-a-miami","show_page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632","url":"https://shows.acast.com/brand-formula-an-f1-marketing-podcast/episodes/69ee637b1e1e8123649a0e63","audio_url":"https://sphinx.acast.com/p/open/s/69b09192a1c9931634d498e7/e/69ee637b1e1e8123649a0e63/media.mp3","summary":"We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode eight and race weekends are back. Elyssa is packing sunscreen and a rain poncho and heading to Miami. Mordecai is 3,000 miles away and absolutely fine about it. This episode we go wide. Really wide. We are talking about the brand formulas that makes a host country or city actually worth the investment, and what F1 does to a territory's economy, perception, and global standing when it shows up. Turkey is back on the calendar and the story of how they got there tells you everything about how modern F1 host deals actually work and why Lewis Hamilton racing in Africa before he retires is not just a dream, it is an obligation. Then America. Sixty years. Ten venues. One race held in a car park at Caesar's Palace. It took Drive to Survive, a Taylor Swift headline set, and a lot of capitalism to finally crack it. Now there are three US races, an Apple TV deal, and an 800 million dollar Brad Pitt film. We break down how the US went from F1's biggest miss to its most lucrative market, and why the secret formula there is less fandom and more B2B. The paddock club is not a fan experience. It is a sales meeting with better canapés. Elyssa reports en route to Miami on what brands are actually doing on the ground, from a $3,000 Amex supper club to a free McLaren x Sega fan weekend to a full yacht club built inside the track. Plus Sephora in the Paddock Club. We have thoughts. We close on Europe. Monza, Silverstone, Monaco, and the question of whether Madrid can deliver the three to four X economic multiplier they are promising when the new street circuit debuts. Like, subscribe, and find us at @brandformulapod everywhere. And if you are in Miami this weekend and can get Elyssa a ticket, you know w…","meta_description":"We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode eight and race weekends are back. Elyssa is packing sunscreen and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2319,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brand-formula-an-f1-marketing-podcast-7759632/episodes/spring-break-regional-brand-formulas-america-s-f1-b2b-marketplace-bienvenidos-a-miami/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/spring-break-regional-brand-formulas-america-s-f1-b2b-marketplace-bienvenidos-a-miami.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}