{"podcast":{"title":"Brand Formula: An F1 Marketing Podcast","slug":"brand-formula-an-f1-marketing-podcast-7759632","podcast_index_feed_id":7759632,"rss_url":"https://feeds.acast.com/public/shows/69b09192a1c9931634d498e7","website_url":"https://feeds.acast.com/public/shows/brand-formula-an-f1-marketing-podcast","image_url":"https://assets.pippa.io/shows/69b09192a1c9931634d498e7/1773221572531-5cf23110-f261-4c5c-9910-4c6468d78050.jpeg","author":"Brand Formula","episode_count":13,"summary":"Welcome to Brand Formula, a new podcast focused on the marketing and brands at play in Formula 1 today. Your hosts Mordecai & Elyssa, have 30 years of marketing experience across agencies, in house at brands, digital platforms, content studios, and more. Also, they are big F1 fans. Elyssa was raised on F1 from childhood and Mordecai is a Drive To Survive covid convert. Each week Brand Formula will bring to takes on the brands around F1, the teams, and the driver’s themselves. Analyzing the advertising and marketing moves being made, the audience as it continues to evolve across markets, and look at white spaces they think need to be covered. Who is seeing a ROI and who’s DNFed. Here we look at the brand formulas shaping F1 today. Thank you for listening, Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-06-17T04:17:18.640768+00:00","page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632"},"episode":{"title":"F1 Female Fans | P1: State of Play | \"Mega\" YOY Growth, Avoiding The \"Swift\" Effect, & When Glitter Bombs With Girls","slug":"f1-female-fans-p1-state-of-play-mega-yoy-growth-avoiding-the-swift-effect-when-glitter-bombs-with-girls","published_at":"2026-03-23T09:48:56+00:00","page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/f1-female-fans-p1-state-of-play-mega-yoy-growth-avoiding-the-swift-effect-when-glitter-bombs-with-girls","show_page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632","url":"https://shows.acast.com/brand-formula-an-f1-marketing-podcast/episodes/69c10c89007cdcf83fabc04d","audio_url":"https://sphinx.acast.com/p/open/s/69b09192a1c9931634d498e7/e/69c10c89007cdcf83fabc04d/media.mp3","summary":"The Brand Formula for Female Fandom - Part 1: F1 State of Play We are Brand Formula: An F1 Marketing Podcast. We, Mordecai and Elyssa, are your hosts bringing over 30 years of combined marketing experience and a passion for F1.  In Episode 3 we take our first weekend off in 2026 to focus on the primary driver of Brand Formula and F1 - Female Fans. The rise of female fandom in Formula 1 is not just a trend; it represents a significant cultural shift in the sport. As marketers and brands adapt to this new reality, they must recognize the unique perspectives and passions that female fans bring to the table. As this is our first episode on the topic, we get right into the numbers breaking down the high YOY growth numbers of F1 female fandom and what is driving them to it. This is a global market that cannot be ignored. We highlight, the creator community that’s doing the leg work that brands need to take notes from, not just take from. Brands get a real ROC (Return on Community) with female fans in F1. An shout outs to (just a few) of the female content creators we consider as doing the lord’s work: @formula_dev @fanbehaviorpodcast @itslennaja @tonicowanbrown @podiumsundays @marissakumari In this episode, we also yellow flag a giant warning to not have the Taylor “Swift Effect” that occurred in NFL marketing strategy irreparably damage the robust conversation and diversity of female fandom when Kim Kardashian (potentially) makes her debut in the Ferrari garage this weekend.   We don’t stop with the NFL comparison as we think there are a lot of lessons to be learned, and revenue to be generated. And we highlight the marketing to female tropes that have failed female fans to date, ie. when glitter bombed with Sky's Halo. Enjoy the episode, and as we continue t…","meta_description":"The Brand Formula for Female Fandom - Part 1: F1 State of Play We are Brand Formula: An F1 Marketing Podcast. We, Mordecai and Elyssa, are your hosts brin…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2409,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brand-formula-an-f1-marketing-podcast-7759632/episodes/f1-female-fans-p1-state-of-play-mega-yoy-growth-avoiding-the-swift-effect-when-glitter-bombs-with-girls/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/f1-female-fans-p1-state-of-play-mega-yoy-growth-avoiding-the-swift-effect-when-glitter-bombs-with-girls.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}