{"podcast":{"title":"Brand Formula: An F1 Marketing Podcast","slug":"brand-formula-an-f1-marketing-podcast-7759632","podcast_index_feed_id":7759632,"rss_url":"https://feeds.acast.com/public/shows/69b09192a1c9931634d498e7","website_url":"https://feeds.acast.com/public/shows/brand-formula-an-f1-marketing-podcast","image_url":"https://assets.pippa.io/shows/69b09192a1c9931634d498e7/1773221572531-5cf23110-f261-4c5c-9910-4c6468d78050.jpeg","author":"Brand Formula","episode_count":13,"summary":"Welcome to Brand Formula, a new podcast focused on the marketing and brands at play in Formula 1 today. Your hosts Mordecai & Elyssa, have 30 years of marketing experience across agencies, in house at brands, digital platforms, content studios, and more. Also, they are big F1 fans. Elyssa was raised on F1 from childhood and Mordecai is a Drive To Survive covid convert. Each week Brand Formula will bring to takes on the brands around F1, the teams, and the driver’s themselves. Analyzing the advertising and marketing moves being made, the audience as it continues to evolve across markets, and look at white spaces they think need to be covered. Who is seeing a ROI and who’s DNFed. Here we look at the brand formulas shaping F1 today. Thank you for listening, Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-06-17T04:17:18.640768+00:00","page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632"},"episodes":[{"title":"Barcelona GP | Vince Lewis! & Can F1 Start Getting Picky With Sponsors?","slug":"barcelona-gp-vince-lewis-can-f1-start-getting-picky-with-sponsors","published_at":"2026-06-16T13:43:22+00:00","page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/barcelona-gp-vince-lewis-can-f1-start-getting-picky-with-sponsors","url":"https://shows.acast.com/brand-formula-an-f1-marketing-podcast/episodes/6a3152fa780d0f7579adfe4c","duration_seconds":1875,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brand-formula-an-f1-marketing-podcast-7759632/episodes/barcelona-gp-vince-lewis-can-f1-start-getting-picky-with-sponsors/transcription-requests","description":"Idempotently 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Icons Only, End of Pay to Play Drivers?","slug":"canadian-gp-popularity-contests-icons-only-end-of-pay-to-play-drivers","published_at":"2026-05-26T09:37:13+00:00","page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/canadian-gp-popularity-contests-icons-only-end-of-pay-to-play-drivers","url":"https://shows.acast.com/brand-formula-an-f1-marketing-podcast/episodes/6a1569c9cb11d38a8bb0145d","duration_seconds":2567,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brand-formula-an-f1-marketing-podcast-7759632/episodes/canadian-gp-popularity-contests-icons-only-end-of-pay-to-play-drivers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/canadian-gp-popularity-contests-icons-only-end-of-pay-to-play-drivers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"We Need A Race | Can F1 be a Swatch?, Charles's $100 Towel, & Dashboard 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Tactics","slug":"miami-gp-irl-in-miami-kimi-s-water-fight-mates-with-mclaren-female-fandom-pt-2-retention-tactics","published_at":"2026-05-05T17:53:12+00:00","page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/miami-gp-irl-in-miami-kimi-s-water-fight-mates-with-mclaren-female-fandom-pt-2-retention-tactics","url":"https://shows.acast.com/brand-formula-an-f1-marketing-podcast/episodes/69fa2e882a1dd3f1a8349d69","duration_seconds":3081,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brand-formula-an-f1-marketing-podcast-7759632/episodes/miami-gp-irl-in-miami-kimi-s-water-fight-mates-with-mclaren-female-fandom-pt-2-retention-tactics/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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Energy","slug":"spring-break-sponsorship-then-next-with-marlboro-men-women-making-the-first-move-and-the-ruse-of-rich-energy","published_at":"2026-04-18T17:49:53+00:00","page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/spring-break-sponsorship-then-next-with-marlboro-men-women-making-the-first-move-and-the-ruse-of-rich-energy","url":"https://shows.acast.com/brand-formula-an-f1-marketing-podcast/episodes/69e3c441c8a506316df3351b","duration_seconds":2624,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brand-formula-an-f1-marketing-podcast-7759632/episodes/spring-break-sponsorship-then-next-with-marlboro-men-women-making-the-first-move-and-the-ruse-of-rich-energy/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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Quadrant","slug":"spring-break-viewership-conspiracy-theories-driver-entertainment-questioning-quadrant","published_at":"2026-04-06T08:05:30+00:00","page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/spring-break-viewership-conspiracy-theories-driver-entertainment-questioning-quadrant","url":"https://shows.acast.com/brand-formula-an-f1-marketing-podcast/episodes/69d3694af44b357ce9e0ed19","duration_seconds":2574,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brand-formula-an-f1-marketing-podcast-7759632/episodes/spring-break-viewership-conspiracy-theories-driver-entertainment-questioning-quadrant/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/spring-break-viewership-conspiracy-theories-driver-entertainment-questioning-quadrant.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Japan GP | Aston v Godzilla, OEMs v 2026 Regs, & Mario's Bad 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Girls","slug":"f1-female-fans-p1-state-of-play-mega-yoy-growth-avoiding-the-swift-effect-when-glitter-bombs-with-girls","published_at":"2026-03-23T09:48:56+00:00","page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/f1-female-fans-p1-state-of-play-mega-yoy-growth-avoiding-the-swift-effect-when-glitter-bombs-with-girls","url":"https://shows.acast.com/brand-formula-an-f1-marketing-podcast/episodes/69c10c89007cdcf83fabc04d","duration_seconds":2409,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brand-formula-an-f1-marketing-podcast-7759632/episodes/f1-female-fans-p1-state-of-play-mega-yoy-growth-avoiding-the-swift-effect-when-glitter-bombs-with-girls/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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IOUs","slug":"china-gp-disney-drops-cadillac-s-other-car-sponsorship-ious","published_at":"2026-03-16T19:54:27+00:00","page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/china-gp-disney-drops-cadillac-s-other-car-sponsorship-ious","url":"https://shows.acast.com/brand-formula-an-f1-marketing-podcast/episodes/69b85ff44266c9b1c78d011d","duration_seconds":2257,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brand-formula-an-f1-marketing-podcast-7759632/episodes/china-gp-disney-drops-cadillac-s-other-car-sponsorship-ious/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/china-gp-disney-drops-cadillac-s-other-car-sponsorship-ious.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Australian GP | Apple TV v Sky & AI Sponsorships","slug":"australian-gp-apple-tv-v-sky-ai-sponsorships","published_at":"2026-03-12T11:31:09+00:00","page_url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/australian-gp-apple-tv-v-sky-ai-sponsorships","url":"https://shows.acast.com/brand-formula-an-f1-marketing-podcast/episodes/69b0c8bffd2a350ef0c828ec","duration_seconds":2345,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/brand-formula-an-f1-marketing-podcast-7759632/episodes/australian-gp-apple-tv-v-sky-ai-sponsorships/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/brand-formula-an-f1-marketing-podcast-7759632/australian-gp-apple-tv-v-sky-ai-sponsorships.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}]}