{"podcast":{"title":"Bourbon Lens","slug":"bourbon-lens-1160749","podcast_index_feed_id":1160749,"rss_url":"https://rss.pdrl.fm/70904b/feeds.libsyn.com/158291/rss/?redirect=false","website_url":"http://bourbonlens.libsyn.com/site","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/5911a848-085d-46f7-a1c3-4d20292a1706/490C3A3D-505F-4F4C-8EC0-FC93B6F3CCB8.jpeg","author":"Bourbon Lens","episode_count":437,"summary":"Bourbon Lens is the podcast for every whiskey drinker. During this project, we look to explore the whiskey and bourbon industry, learn more about our favorite spirit, and interview industry insiders, makers, entrepreneurs, and business people. We welcome you on this journey with us. Bourbon Lens was founded by Jake and Scott from Louisville, Kentucky. We have grown our appreciation for Kentucky's native spirit and look to learn all that we can about every type of whiskey. We welcome you to pour a glass of whiskey and join us. We are always looking for show topics, discussion starters, and new whiskies to try. Contact us on social media or send us an email to: Info@BourbonLens.com with ideas, comments, or questions.","last_synced_at":"2026-07-24T20:19:23.707970+00:00","page_url":"https://stenobird.com/podcast/bourbon-lens-1160749"},"episode":{"title":"384:  Kaveh Zamanian On The Future of Rabbit Hole and Beyond","slug":"384-kaveh-zamanian-on-the-future-of-rabbit-hole-and-beyond","published_at":"2026-05-26T01:09:09+00:00","page_url":"https://stenobird.com/podcast/bourbon-lens-1160749/384-kaveh-zamanian-on-the-future-of-rabbit-hole-and-beyond","show_page_url":"https://stenobird.com/podcast/bourbon-lens-1160749","url":"https://api.riverside.com/hosting-analytics/media/2abe37c7e2417aae28f7efe96d601b480dbf4f43ebf36c7dbc414b0d7a37c768/eyJlcGlzb2RlSWQiOiJlZWYwZTkyOS1kY2UyLTRmM2YtYWMwOC04NDA4MDRmYzA4ZmEiLCJwb2RjYXN0SWQiOiI1OTExYTg0OC0wODVkLTQ2ZjctYTFjMy00ZDIwMjkyYTE3MDYiLCJhY2NvdW50SWQiOiI2ODI4YjkwMzQ1Y2QwY2M3ZDY2NGRkOWUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmExNGVhZjZiOTk2NjMyOGQ5Yzg1ZjhkL2pha2UtbGV3ZWxsZW5zLXN0dWRpby1jb21wb3Nlci0yMDI2LTUtMjZfXzItMzYtNi5tcDMifQ==.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/2abe37c7e2417aae28f7efe96d601b480dbf4f43ebf36c7dbc414b0d7a37c768/eyJlcGlzb2RlSWQiOiJlZWYwZTkyOS1kY2UyLTRmM2YtYWMwOC04NDA4MDRmYzA4ZmEiLCJwb2RjYXN0SWQiOiI1OTExYTg0OC0wODVkLTQ2ZjctYTFjMy00ZDIwMjkyYTE3MDYiLCJhY2NvdW50SWQiOiI2ODI4YjkwMzQ1Y2QwY2M3ZDY2NGRkOWUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmExNGVhZjZiOTk2NjMyOGQ5Yzg1ZjhkL2pha2UtbGV3ZWxsZW5zLXN0dWRpby1jb21wb3Nlci0yMDI2LTUtMjZfXzItMzYtNi5tcDMifQ==.mp3","summary":"Most bourbon brands focus solely on production volume—but Rabbit Hole Distillery proves there is a much smarter way to stand out in a crowded market. On this episode of Bourbon Lens , host Jake Lewellen sits down with the visionary founder of Rabbit Hole, Kaveh Zemanian , to explore how bold architectural design, regional storytelling, and uncompromised craftsmanship are actively reshaping the future of American whiskey. As the spirits industry faces a massive cyclical shift, Kaveh shares an expert masterclass on brand resilience. We go behind the scenes of Rabbit Hole’s small-batch and experimental spirit programs, unpacking everything from innovative wood finishes to the strategic rise of flavored whiskeys designed to invite a new wave of consumers into the category. Kaveh breaks down the complex market dynamics of 2026—including the strategic choices behind their historic Mary Dowling brand extension, the reality of a global whiskey oversupply, and the massive ongoing transformation of alcohol distribution via e-commerce and Direct-to-Consumer (D2C) channels. Whether you are an aspiring spirits entrepreneur, a marketing strategist, or a whiskey connoisseur, this episode delivers actionable insights on carving your own lane, leveraging experiential tourism in Louisville, and building an authentic, future-proof whiskey brand. Timestamps: 00:00 | Introduction & Episode Overview 01:03 | The Past 20 Years: Macro Landscape of the American Bourbon Industry 02:46 | Surviving the Cycle: Managing Downturns and Building Brand Resilience 03:39 | Geographics of Spirit Growth: Regional Identity vs. National Expansion 05:07 | Destination Distilling: The Architectural Distillery as a Visitor Magnet 06:22 | Beyond the Standard Barrel: Crafting Small-Format & Experimental Whi…","meta_description":"Most bourbon brands focus solely on production volume—but Rabbit Hole Distillery proves there is a much smarter way to stand out in a crowded market. On t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1632,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bourbon-lens-1160749/episodes/384-kaveh-zamanian-on-the-future-of-rabbit-hole-and-beyond/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bourbon-lens-1160749/384-kaveh-zamanian-on-the-future-of-rabbit-hole-and-beyond.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}