{"podcast":{"title":"Bourbon Lens","slug":"bourbon-lens-1160749","podcast_index_feed_id":1160749,"rss_url":"https://rss.pdrl.fm/70904b/feeds.libsyn.com/158291/rss/?redirect=false","website_url":"http://bourbonlens.libsyn.com/site","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/5911a848-085d-46f7-a1c3-4d20292a1706/490C3A3D-505F-4F4C-8EC0-FC93B6F3CCB8.jpeg","author":"Bourbon Lens","episode_count":437,"summary":"Bourbon Lens is the podcast for every whiskey drinker. During this project, we look to explore the whiskey and bourbon industry, learn more about our favorite spirit, and interview industry insiders, makers, entrepreneurs, and business people. We welcome you on this journey with us. Bourbon Lens was founded by Jake and Scott from Louisville, Kentucky. We have grown our appreciation for Kentucky's native spirit and look to learn all that we can about every type of whiskey. We welcome you to pour a glass of whiskey and join us. We are always looking for show topics, discussion starters, and new whiskies to try. Contact us on social media or send us an email to: Info@BourbonLens.com with ideas, comments, or questions.","last_synced_at":"2026-07-24T20:19:23.707970+00:00","page_url":"https://stenobird.com/podcast/bourbon-lens-1160749"},"episode":{"title":"381: Bourbon, Derby, and Creativity: A Journey Through Whiskey and Spirit Trends","slug":"381-bourbon-derby-and-creativity-a-journey-through-whiskey-and-spirit-trends","published_at":"2026-05-04T02:54:52+00:00","page_url":"https://stenobird.com/podcast/bourbon-lens-1160749/381-bourbon-derby-and-creativity-a-journey-through-whiskey-and-spirit-trends","show_page_url":"https://stenobird.com/podcast/bourbon-lens-1160749","url":"https://api.riverside.com/hosting-analytics/media/9190ef105428424f941982359420c14dc7a5533374e4d63c49a8b7198bcdbcfe/eyJlcGlzb2RlSWQiOiI1NjZiZDFkNC03YTEyLTRmOWMtYWUyNi05NjRkZDlhODRmYzQiLCJwb2RjYXN0SWQiOiI1OTExYTg0OC0wODVkLTQ2ZjctYTFjMy00ZDIwMjkyYTE3MDYiLCJhY2NvdW50SWQiOiI2ODI4YjkwMzQ1Y2QwY2M3ZDY2NGRkOWUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlmODA4NzVhYmFkNzVkZTg3YWMzM2FjL2pha2UtbGV3ZWxsZW5zLXN0dWRpby1jb21wb3Nlci0yMDI2LTUtNF9fNC00Ni0xMy5tcDMifQ==.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/9190ef105428424f941982359420c14dc7a5533374e4d63c49a8b7198bcdbcfe/eyJlcGlzb2RlSWQiOiI1NjZiZDFkNC03YTEyLTRmOWMtYWUyNi05NjRkZDlhODRmYzQiLCJwb2RjYXN0SWQiOiI1OTExYTg0OC0wODVkLTQ2ZjctYTFjMy00ZDIwMjkyYTE3MDYiLCJhY2NvdW50SWQiOiI2ODI4YjkwMzQ1Y2QwY2M3ZDY2NGRkOWUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlmODA4NzVhYmFkNzVkZTg3YWMzM2FjL2pha2UtbGV3ZWxsZW5zLXN0dWRpby1jb21wb3Nlci0yMDI2LTUtNF9fNC00Ni0xMy5tcDMifQ==.mp3","summary":"In this episode of the Bourbon Lens , Jake and Scott celebrate the peak of the horse racing calendar and the \"May the Fourth\" crossover. The guys dive deep into the high-stakes world of spirits business, covering the recently terminated merger talks between Pernod Ricard and Brown-Forman , while speculating on Sazerac’s massive cash bid for the Jack Daniel’s owner. We also explore the innovation side of the industry, from Diageo’s state-of-the-art sustainable facility in Alabama to the headline-grabbing Fireball-infused BuzzBallz . Plus, we get you Derby-ready with a masterclass on the Mint Julep and the debut of the \"Perfecta\" —the refreshing pineapple and ginger highball taking Churchill Downs by storm. Show Notes & Timestamps 00:00 – May the Fourth and Derby season catch-up 01:04 – Star Wars rankings: From Jar Jar Binks to modern spin-offs 02:50 – Derby sponsorship: How brands win at Churchill Downs 03:03 – The Merger that Wasn't: Why Pernod Ricard and Brown-Forman walked away 03:57 – Diageo Montgomery: $415M investment and the future of Alabama distribution 05:44 – Sazerac’s big moves: 818 Tequila investment and the $15B Brown-Forman bid 06:32 – RTD Innovation: BuzzBallz meets Fireball’s cinnamon heat 07:34 – The Mint Julep Masterclass: Batching, steeping, and the \"pebble ice\" rule 12:21 – Recipe Alert: How to make \"The Perfecta\" (Old Forester + Pineapple + Ginger) 16:40 – Inside the Finish Line Suites: A look at the Churchill Downs renovations 19:00 – Woodford Reserve Master Tasters and the 2026 limited-edition flights 24:49 – Global Whiskey: Future plans for Peerless, Suntory, and Yamazaki 🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Di…","meta_description":"In this episode of the Bourbon Lens , Jake and Scott celebrate the peak of the horse racing calendar and the \"May the Fourth\" crossover. The guys dive dee…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1542,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bourbon-lens-1160749/episodes/381-bourbon-derby-and-creativity-a-journey-through-whiskey-and-spirit-trends/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bourbon-lens-1160749/381-bourbon-derby-and-creativity-a-journey-through-whiskey-and-spirit-trends.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}