{"podcast":{"title":"Bore & Stoke","slug":"bore-stoke-7328872","podcast_index_feed_id":7328872,"rss_url":"https://feeds.megaphone.fm/motorcycle","website_url":"https://www.motorcycle.com/","image_url":"https://megaphone.imgix.net/podcasts/1d65871e-14b3-11f0-83a2-0fb63a9e3ca0/image/66d01732feba0e819166cb52b7244fef.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Motorcycle.com","episode_count":26,"summary":"You love their articles. You love their YouTube videos. Now you’re going to love their new podcast! The team at Motorcycle.com has launched a brand new podcast, filled with all the passion and shenanigans you’ve come to expect. Road test editor Troy Siahaan will take the mic twice a month and will be joined by passionate motorcycle enthusiasts and professionals from around the world to discuss the life behind the story. As well, Troy will regularly be joined by his colleagues Motorcycle.com Editor-in-Chief Ryan Adams and Senior Editor Nic de Sena to discuss the latest new motorcycles they’ve been riding, gear they’ve been using, and general commentary on the state of motorcycling. News Editor Dennis Chung will also regularly join the program to discuss breaking news.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/bore-stoke-7328872"},"episode":{"title":"Episode 10: Luca Dovesi on the state of MV Agusta","slug":"episode-10-luca-dovesi-on-the-state-of-mv-agusta","published_at":"2025-09-17T17:10:00+00:00","page_url":"https://stenobird.com/podcast/bore-stoke-7328872/episode-10-luca-dovesi-on-the-state-of-mv-agusta","show_page_url":"https://stenobird.com/podcast/bore-stoke-7328872","url":"https://ad.doubleclick.net/ddm/trackclk/N1620.2181304VERTICALSCOPE/B33457187.420324069;dc_trk_aid=612398342;dc_trk_cid=234581814;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;ltd=;dc_tdv=1","audio_url":"https://traffic.megaphone.fm/VERTICALSCOPEINC3433672950.mp3?updated=1758117594","summary":"MV Agusta is one of the most iconic names in motorcycling—synonymous with Italian design, racing heritage, and exclusivity. But what does it take to bring that legacy to a market as vast and competitive as North America? In this episode, we sit down with Luca Dovesi, General Manager of MV Agusta North America, to talk about the brand’s challenges and opportunities on this side of the Atlantic. From strengthening the dealer network to embracing new technologies, and from building a passionate rider community to envisioning the brand’s future, Luca offers candid insights on what it means to lead a legendary company into its next chapter. Whether you’re an MV enthusiast, a fan of European motorcycles, or just curious about the business behind two wheels, this is a conversation you won’t want to miss. 00:00 Intro 01:45 Luca Dovesi Intro 02:48 What's the current state of MV Agusta? 05:28 Luca's background 08:44 What surprised you about the US market? 15:20 Balancing exclusivity with growing the brand 20:00 The current status of dealers/technicians/parts 26:50 What kind of ownership experience do you want new customers to have? 34:57 Advertisement 35:35 Differentiating MV from other heritage brands 38:34 Luca's favorite MV Agusta 40:37 MV, electrification, and adapting to future tech 43:40 How does MV connect with today's kids on e-bikes? 46:27 Favorite story from an owner 48:45 How to manage public perception when entering a new segment 51:00 Europe vs. USA 55:55 What gives you confidence in MV's financial stability? 01:01:42 What do you hope people say about MV in 5 years? 01:03:57 Rapid fire questions! 01:06:34 Advertisement","meta_description":"MV Agusta is one of the most iconic names in motorcycling—synonymous with Italian design, racing heritage, and exclusivity. But what does it take to bring…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4300,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bore-stoke-7328872/episodes/episode-10-luca-dovesi-on-the-state-of-mv-agusta/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bore-stoke-7328872/episode-10-luca-dovesi-on-the-state-of-mv-agusta.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}