{"podcast":{"title":"Borderlands Trail and Ultra Running","slug":"borderlands-trail-and-ultra-running-6921910","podcast_index_feed_id":6921910,"rss_url":"https://feeds.captivate.fm/borderlands/","website_url":"https://www.borderlands.cc","image_url":"https://artwork.captivate.fm/e17f1889-0716-4cd0-8b1f-5d7d3545d2d3/Podcast-Art-March-2025.jpg","author":"Josh Rosenthal | Ultra Runner","episode_count":323,"summary":"Borderlands Trail and Ultra Running is a storytelling podcast for ultra runners who love this sport deeply, the iconic races, the legendary athletes, the gear, and the culture that makes all of it worth caring about. Hosted by Josh Rosenthal, founder of Borderlands Trail Running, this show exists to collect the ultra running stories that define the sport, from spending a day at Laz Lake's home to deep conversations with Scott Jurek, Dean Karnazes, Camille Herron, and the everyday runners doing extraordinary things out on the trails. This podcast covers the full world of ultra and trail running: race coverage and analysis of marquee events including Western States Endurance Run and UTMB, honest trail running shoes reviews and ultra running gear breakdowns from someone who has tested 44 pairs over 6,000 miles, and big conversations about where the sport is headed, including what dirtbag runners bring to a sport that's growing fast. This show gives ultra runners the stories, perspectives, and gear knowledge to go deeper into a sport they already love while celebrating what makes trail and ultra running unlike anything else. We'll answer questions like: - Who is Laz Lake, and why does…","last_synced_at":"2026-09-09T00:17:50.867842+00:00","page_url":"https://stenobird.com/podcast/borderlands-trail-and-ultra-running-6921910"},"episode":{"title":"They Refuse to Make Toy Shoes. | Inside HOKA's Culture Strategy","slug":"they-refuse-to-make-toy-shoes-inside-hoka-s-culture-strategy","published_at":"2026-07-13T16:00:00+00:00","page_url":"https://stenobird.com/podcast/borderlands-trail-and-ultra-running-6921910/they-refuse-to-make-toy-shoes-inside-hoka-s-culture-strategy","show_page_url":"https://stenobird.com/podcast/borderlands-trail-and-ultra-running-6921910","url":"https://www.borderlands.cc/recent-podcast-episodes/hoka","audio_url":"https://episodes.captivate.fm/episode/6b5965a2-7476-42ff-ad7a-8f0e9c5c3da1.mp3","summary":"HOKA has become one of the few running brands to cross into culture without losing credibility with runners. If you're building a brand, launching new products, or wondering how companies grow without abandoning what made them special, this conversation is for you. Thomas Cykana and Travis Wiseman pull back the curtain on HOKA's collaboration strategy, why they refuse to make \"toy shoes,\" and how fashion found HOKA before HOKA ever chased fashion. It's a conversation about culture, product, trust, and the surprisingly human decisions behind one of running's fastest-growing brands. Please give us a follow, rate the podcast, and give a review. If you’re new to Borderlands, start here . Topics / Timestamps 00:00 Resources / Links Borderlands.cc La French Trail Subwhatever Related Episodes Ultra Running isn't Just Running John Ruben, founder of Unna Presented by Kiprun . ---- Borderlands explores trail running through culture, media, and the forces shaping it. Watch on YouTube Read on Substack","meta_description":"HOKA has become one of the few running brands to cross into culture without losing credibility with runners. If you're building a brand, launching new pro…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1796,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/borderlands-trail-and-ultra-running-6921910/episodes/they-refuse-to-make-toy-shoes-inside-hoka-s-culture-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/borderlands-trail-and-ultra-running-6921910/they-refuse-to-make-toy-shoes-inside-hoka-s-culture-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}