{"podcast":{"title":"BOR or Bust","slug":"bor-or-bust-7879278","podcast_index_feed_id":7879278,"rss_url":"https://api.riverside.com/hosting/77DRBULw.rss","website_url":"https://bororbust.riverside.com/","image_url":"https://hosting-media.riverside.com/media/podcasts/9b7fe1c6-83d3-47cc-bf3c-478a3da34209/logos/4a4e9018-075e-42cb-86c8-755320a59b51.png","author":"Daryl Henry","episode_count":4,"summary":"BOR or Bust is a podcast for insurance producers who are done settling for second place. Hosted by Daryl Henry and Nick Aube, BOR or Bust is real, honest conversation about what actually works in insurance sales—Broker of Record strategy, building a book, winning large accounts, handling rejection, navigating underwriters, and betting on yourself when the stakes are real. Because BOR is not just a way to win new business. It’s a mindset. It means going all in. It means betting on yourself. It means believing you’re worth it. And refusing to accept second place as an acceptable outcome. For us… it’s BOR or Bust, baby. WORK WITH NICK -- https://calendly.com/producersystems/bor-strategy-call-nickaube WORK WITH DARYL AT BITNER HENRY -- https://bitnerhenry.com/careers-home/","last_synced_at":"2026-06-16T22:19:26.482009+00:00","page_url":"https://stenobird.com/podcast/bor-or-bust-7879278"},"episode":{"title":"We Just Want a Better Price is the Best Thing You Can Hear","slug":"we-just-want-a-better-price-is-the-best-thing-you-can-hear","published_at":"2026-06-09T13:00:00+00:00","page_url":"https://stenobird.com/podcast/bor-or-bust-7879278/we-just-want-a-better-price-is-the-best-thing-you-can-hear","show_page_url":"https://stenobird.com/podcast/bor-or-bust-7879278","url":"https://api.riverside.com/hosting-analytics/media/548be2a0cc6363682c8d1e35cee701de3477468cce60c715a1de064dc08f767f/eyJlcGlzb2RlSWQiOiIxMGVlN2YxNy1lOTk5LTRhMzQtYTZkYi04MGEzZjNiMjQyNTIiLCJwb2RjYXN0SWQiOiI5YjdmZTFjNi04M2QzLTQ3Y2MtYmYzYy00NzhhM2RhMzQyMDkiLCJhY2NvdW50SWQiOiI2ODQ4MjY5MGMxMmM2OTA0MDZiNDRlMjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmExNzc4MmU0OWUzOTAyMDc3NzIxOTc1L2RhcnlsLWhlbnJ5cy1zdHVkaW8tWGxLQzItY29tcG9zZXItMjAyNi01LTI4X18xLTMtMTAubXAzIn0=.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/548be2a0cc6363682c8d1e35cee701de3477468cce60c715a1de064dc08f767f/eyJlcGlzb2RlSWQiOiIxMGVlN2YxNy1lOTk5LTRhMzQtYTZkYi04MGEzZjNiMjQyNTIiLCJwb2RjYXN0SWQiOiI5YjdmZTFjNi04M2QzLTQ3Y2MtYmYzYy00NzhhM2RhMzQyMDkiLCJhY2NvdW50SWQiOiI2ODQ4MjY5MGMxMmM2OTA0MDZiNDRlMjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmExNzc4MmU0OWUzOTAyMDc3NzIxOTc1L2RhcnlsLWhlbnJ5cy1zdHVkaW8tWGxLQzItY29tcG9zZXItMjAyNi01LTI4X18xLTMtMTAubXAzIn0=.mp3","summary":"Most brokers panic when a prospect says: “We just want a better price.” In this episode, Daryl Henry and Nick Aube explain why that sentence is actually one of the strongest buying signals in commercial insurance sales. The conversation explores: What prospects REALLY mean when they talk about price Why buyers feel boxed into bad insurance situations How lack of strategy creates uncertainty in the marketplace Why BOR strategy empowers the customer — not just the broker The ethical problems with constant quoting and market blocking How producers accidentally destroy their own confidence by caving and quoting This episode is about moving from: “Let me quote this” to “Let me show you how to control the marketplace.” If you’re trying to build a book through strategy, conviction, and trust instead of endless quoting, this episode will hit home. BOR or Bust. Believe in yourself. Go win it, baby.","meta_description":"Most brokers panic when a prospect says: “We just want a better price.” In this episode, Daryl Henry and Nick Aube explain why that sentence is actually o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2670,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bor-or-bust-7879278/episodes/we-just-want-a-better-price-is-the-best-thing-you-can-hear/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bor-or-bust-7879278/we-just-want-a-better-price-is-the-best-thing-you-can-hear.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}