{"podcast":{"title":"BOR or Bust","slug":"bor-or-bust-7879278","podcast_index_feed_id":7879278,"rss_url":"https://api.riverside.com/hosting/77DRBULw.rss","website_url":"https://bororbust.riverside.com/","image_url":"https://hosting-media.riverside.com/media/podcasts/9b7fe1c6-83d3-47cc-bf3c-478a3da34209/logos/4a4e9018-075e-42cb-86c8-755320a59b51.png","author":"Daryl Henry","episode_count":4,"summary":"BOR or Bust is a podcast for insurance producers who are done settling for second place. Hosted by Daryl Henry and Nick Aube, BOR or Bust is real, honest conversation about what actually works in insurance sales—Broker of Record strategy, building a book, winning large accounts, handling rejection, navigating underwriters, and betting on yourself when the stakes are real. Because BOR is not just a way to win new business. It’s a mindset. It means going all in. It means betting on yourself. It means believing you’re worth it. And refusing to accept second place as an acceptable outcome. For us… it’s BOR or Bust, baby. WORK WITH NICK -- https://calendly.com/producersystems/bor-strategy-call-nickaube WORK WITH DARYL AT BITNER HENRY -- https://bitnerhenry.com/careers-home/","last_synced_at":"2026-06-16T22:19:26.482009+00:00","page_url":"https://stenobird.com/podcast/bor-or-bust-7879278"},"episode":{"title":"The BOR Blueprint: From Cold Call to Close","slug":"the-bor-blueprint-from-cold-call-to-close","published_at":"2026-06-16T10:17:00+00:00","page_url":"https://stenobird.com/podcast/bor-or-bust-7879278/the-bor-blueprint-from-cold-call-to-close","show_page_url":"https://stenobird.com/podcast/bor-or-bust-7879278","url":"https://api.riverside.com/hosting-analytics/media/53ea540a534021522ce2371fabc65a24f7f276e664786f089f8d27eff0a137d7/eyJlcGlzb2RlSWQiOiJlOTBkNDY1My04NGQ1LTQxNjItYTBlNy0wYjI1NGFmOGYzMjIiLCJwb2RjYXN0SWQiOiI5YjdmZTFjNi04M2QzLTQ3Y2MtYmYzYy00NzhhM2RhMzQyMDkiLCJhY2NvdW50SWQiOiI2ODQ4MjY5MGMxMmM2OTA0MDZiNDRlMjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEyMjI1NTQzZDYxMDI1MTQyZTNjMzY3L2RhcnlsLWhlbnJ5cy1zdHVkaW8tWGxLQzItY29tcG9zZXItMjAyNi02LTVfXzMtMjQtMzYubXAzIn0=.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/53ea540a534021522ce2371fabc65a24f7f276e664786f089f8d27eff0a137d7/eyJlcGlzb2RlSWQiOiJlOTBkNDY1My04NGQ1LTQxNjItYTBlNy0wYjI1NGFmOGYzMjIiLCJwb2RjYXN0SWQiOiI5YjdmZTFjNi04M2QzLTQ3Y2MtYmYzYy00NzhhM2RhMzQyMDkiLCJhY2NvdW50SWQiOiI2ODQ4MjY5MGMxMmM2OTA0MDZiNDRlMjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEyMjI1NTQzZDYxMDI1MTQyZTNjMzY3L2RhcnlsLWhlbnJ5cy1zdHVkaW8tWGxLQzItY29tcG9zZXItMjAyNi02LTVfXzMtMjQtMzYubXAzIn0=.mp3","summary":"Fix your deliverable, and everything in the sales process will fall into place. In this episode, Nick and Daryl break down the complete BOR Blueprint from cold call to close. You'll learn: How to structure the first outreach What should happen during the 15-minute qualifying call How to build and present a custom premium negotiation strategy Why most prospects don't actually know how to get the best deal How to position the BOR as a tool for the client How to move prospects through a process that creates commitment The goal isn't to sell yourself. The goal is to sell a strategy. When prospects understand the strategy, the BOR becomes the natural next step. WORK WITH NICK -- https://calendly.com/producersystems/bor-strategy-call-nickaube WORK WITH DARYL AT BITNER HENRY -- https://bitnerhenry.com/careers-home/","meta_description":"Fix your deliverable, and everything in the sales process will fall into place. In this episode, Nick and Daryl break down the complete BOR Blueprint from…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4051,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bor-or-bust-7879278/episodes/the-bor-blueprint-from-cold-call-to-close/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bor-or-bust-7879278/the-bor-blueprint-from-cold-call-to-close.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}