{"podcast":{"title":"BOR or Bust","slug":"bor-or-bust-7879278","podcast_index_feed_id":7879278,"rss_url":"https://api.riverside.com/hosting/77DRBULw.rss","website_url":"https://bororbust.riverside.com/","image_url":"https://hosting-media.riverside.com/media/podcasts/9b7fe1c6-83d3-47cc-bf3c-478a3da34209/logos/4a4e9018-075e-42cb-86c8-755320a59b51.png","author":"Daryl Henry","episode_count":17,"summary":"BOR or Bust is a podcast for insurance producers who are done settling for second place. Hosted by Daryl Henry and Nick Aube, BOR or Bust is real, honest conversation about what actually works in insurance sales—Broker of Record strategy, building a book, winning large accounts, handling rejection, navigating underwriters, and betting on yourself when the stakes are real. Because BOR is not just a way to win new business. It’s a mindset. It means going all in. It means betting on yourself. It means believing you’re worth it. And refusing to accept second place as an acceptable outcome. For us… it’s BOR or Bust, baby. WORK WITH NICK -- https://calendly.com/producersystems/bor-strategy-call-nickaube WORK WITH DARYL AT BITNER HENRY -- https://bitnerhenry.com/careers-home/","last_synced_at":"2026-09-16T00:18:19.444149+00:00","page_url":"https://stenobird.com/podcast/bor-or-bust-7879278"},"episode":{"title":"How to Take Control of the Sales Process","slug":"how-to-take-control-of-the-sales-process","published_at":"2026-07-28T10:00:00+00:00","page_url":"https://stenobird.com/podcast/bor-or-bust-7879278/how-to-take-control-of-the-sales-process","show_page_url":"https://stenobird.com/podcast/bor-or-bust-7879278","url":"https://api.riverside.com/hosting-analytics/media/8435725538d36df7da6f5297b30c5b734aedb21580958ee735db8d5b0dceaa7f/eyJlcGlzb2RlSWQiOiI1NTZkNmYyZC1mMjJlLTRiNmItYWE1NC0yZTcyMWZkNjM3ZDAiLCJwb2RjYXN0SWQiOiI5YjdmZTFjNi04M2QzLTQ3Y2MtYmYzYy00NzhhM2RhMzQyMDkiLCJhY2NvdW50SWQiOiI2ODQ4MjY5MGMxMmM2OTA0MDZiNDRlMjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEzMzJkMDI1YjQ4MjIxOWIyNjA1ZDlmL2RhcnlsLWhlbnJ5cy1zdHVkaW8tWGxLQzItY29tcG9zZXItMjAyNi02LTE4X18xLTI1LTU0Lm1wMyJ9.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/8435725538d36df7da6f5297b30c5b734aedb21580958ee735db8d5b0dceaa7f/eyJlcGlzb2RlSWQiOiI1NTZkNmYyZC1mMjJlLTRiNmItYWE1NC0yZTcyMWZkNjM3ZDAiLCJwb2RjYXN0SWQiOiI5YjdmZTFjNi04M2QzLTQ3Y2MtYmYzYy00NzhhM2RhMzQyMDkiLCJhY2NvdW50SWQiOiI2ODQ4MjY5MGMxMmM2OTA0MDZiNDRlMjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEzMzJkMDI1YjQ4MjIxOWIyNjA1ZDlmL2RhcnlsLWhlbnJ5cy1zdHVkaW8tWGxLQzItY29tcG9zZXItMjAyNi02LTE4X18xLTI1LTU0Lm1wMyJ9.mp3","summary":"Most producers think they're losing deals because they don't have the right market. They're wrong. They're losing deals because they've lost control of the sales process. In this episode, Daryl Henry and Nick Aube break down: • Why prospects stop trusting you when you quote after pitching a BOR • The biggest mistake producers make when selling exclusive markets • How to create leverage with underwriters • Why \"value-added services\" don't close deals • The difference between selling yourself and selling a strategy • How to get prospects making decisions earlier in the sales process If you're tired of chasing quotes, collecting paperwork, and getting rolled at renewal, this episode will show you a different way to sell. BOR or Bust, baby.","meta_description":"Most producers think they're losing deals because they don't have the right market. They're wrong. They're losing deals because they've lost control of th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3367,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bor-or-bust-7879278/episodes/how-to-take-control-of-the-sales-process/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bor-or-bust-7879278/how-to-take-control-of-the-sales-process.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}