{"podcast":{"title":"BOR or Bust","slug":"bor-or-bust-7879278","podcast_index_feed_id":7879278,"rss_url":"https://api.riverside.com/hosting/77DRBULw.rss","website_url":"https://bororbust.riverside.com/","image_url":"https://hosting-media.riverside.com/media/podcasts/9b7fe1c6-83d3-47cc-bf3c-478a3da34209/logos/4a4e9018-075e-42cb-86c8-755320a59b51.png","author":"Daryl Henry","episode_count":17,"summary":"BOR or Bust is a podcast for insurance producers who are done settling for second place. Hosted by Daryl Henry and Nick Aube, BOR or Bust is real, honest conversation about what actually works in insurance sales—Broker of Record strategy, building a book, winning large accounts, handling rejection, navigating underwriters, and betting on yourself when the stakes are real. Because BOR is not just a way to win new business. It’s a mindset. It means going all in. It means betting on yourself. It means believing you’re worth it. And refusing to accept second place as an acceptable outcome. For us… it’s BOR or Bust, baby. WORK WITH NICK -- https://calendly.com/producersystems/bor-strategy-call-nickaube WORK WITH DARYL AT BITNER HENRY -- https://bitnerhenry.com/careers-home/","last_synced_at":"2026-09-16T00:18:19.444149+00:00","page_url":"https://stenobird.com/podcast/bor-or-bust-7879278"},"episode":{"title":"Cold Call Objections -- They're Not Rejecting You. They're Rejecting Every Other Agent.","slug":"cold-call-objections-they-re-not-rejecting-you-they-re-rejecting-every-other-agent","published_at":"2026-06-23T10:00:00+00:00","page_url":"https://stenobird.com/podcast/bor-or-bust-7879278/cold-call-objections-they-re-not-rejecting-you-they-re-rejecting-every-other-agent","show_page_url":"https://stenobird.com/podcast/bor-or-bust-7879278","url":"https://api.riverside.com/hosting-analytics/media/df2fd46297931c5b364415bab21a2cd2fe10d09191a3e77a28892db76fb60d99/eyJlcGlzb2RlSWQiOiJjZmRkN2QwMS0xMDI5LTQ4YTQtOWZjZC05N2E1MmY2OGM3MDkiLCJwb2RjYXN0SWQiOiI5YjdmZTFjNi04M2QzLTQ3Y2MtYmYzYy00NzhhM2RhMzQyMDkiLCJhY2NvdW50SWQiOiI2ODQ4MjY5MGMxMmM2OTA0MDZiNDRlMjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEwOGFjNWRkNWRjYmExNDAyOTQ4MTM1L2RhcnlsLWhlbnJ5cy1zdHVkaW8tWGxLQzItY29tcG9zZXItMjAyNi01LTE2X18xOS00MS00OS5tcDMifQ==.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/df2fd46297931c5b364415bab21a2cd2fe10d09191a3e77a28892db76fb60d99/eyJlcGlzb2RlSWQiOiJjZmRkN2QwMS0xMDI5LTQ4YTQtOWZjZC05N2E1MmY2OGM3MDkiLCJwb2RjYXN0SWQiOiI5YjdmZTFjNi04M2QzLTQ3Y2MtYmYzYy00NzhhM2RhMzQyMDkiLCJhY2NvdW50SWQiOiI2ODQ4MjY5MGMxMmM2OTA0MDZiNDRlMjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEwOGFjNWRkNWRjYmExNDAyOTQ4MTM1L2RhcnlsLWhlbnJ5cy1zdHVkaW8tWGxLQzItY29tcG9zZXItMjAyNi01LTE2X18xOS00MS00OS5tcDMifQ==.mp3","summary":"It's very easy to mistake objections in the insurance buying process for buying signals. In Episode 4 of BOR or Bust, Daryl Henry and Nick Aube break down one of the biggest mindset shifts in insurance sales: Most objections are actually buying signals. When prospects say: \"We're already shopping.\" \"We're looking at options.\" \"We just renewed.\" they're often revealing that they're actively trying to solve a problem—not rejecting you. Daryl and Nick discuss why traditional insurance sales scripts create resistance, how changing the sales process changes the conversation, and the simple framework they use to turn objections into appointments. If cold calling feels harder than it should, this episode may completely change the way you think about prospecting.","meta_description":"It's very easy to mistake objections in the insurance buying process for buying signals. In Episode 4 of BOR or Bust, Daryl Henry and Nick Aube break down…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3387,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bor-or-bust-7879278/episodes/cold-call-objections-they-re-not-rejecting-you-they-re-rejecting-every-other-agent/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bor-or-bust-7879278/cold-call-objections-they-re-not-rejecting-you-they-re-rejecting-every-other-agent.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}