{"podcast":{"title":"BOR or Bust","slug":"bor-or-bust-7879278","podcast_index_feed_id":7879278,"rss_url":"https://api.riverside.com/hosting/77DRBULw.rss","website_url":"https://bororbust.riverside.com/","image_url":"https://hosting-media.riverside.com/media/podcasts/9b7fe1c6-83d3-47cc-bf3c-478a3da34209/logos/4a4e9018-075e-42cb-86c8-755320a59b51.png","author":"Daryl Henry","episode_count":17,"summary":"BOR or Bust is a podcast for insurance producers who are done settling for second place. Hosted by Daryl Henry and Nick Aube, BOR or Bust is real, honest conversation about what actually works in insurance sales—Broker of Record strategy, building a book, winning large accounts, handling rejection, navigating underwriters, and betting on yourself when the stakes are real. Because BOR is not just a way to win new business. It’s a mindset. It means going all in. It means betting on yourself. It means believing you’re worth it. And refusing to accept second place as an acceptable outcome. For us… it’s BOR or Bust, baby. WORK WITH NICK -- https://calendly.com/producersystems/bor-strategy-call-nickaube WORK WITH DARYL AT BITNER HENRY -- https://bitnerhenry.com/careers-home/","last_synced_at":"2026-09-16T00:18:19.444149+00:00","page_url":"https://stenobird.com/podcast/bor-or-bust-7879278"},"episode":{"title":"16 Decision Conversations in 3 Days: Here's What Worked","slug":"16-decision-conversations-in-3-days-here-s-what-worked","published_at":"2026-09-15T10:00:00+00:00","page_url":"https://stenobird.com/podcast/bor-or-bust-7879278/16-decision-conversations-in-3-days-here-s-what-worked","show_page_url":"https://stenobird.com/podcast/bor-or-bust-7879278","url":"https://api.riverside.com/hosting-analytics/media/59e95a4daf548c86f917476d568d4c60c14d459d2aadc29a890a6f03579b9f09/eyJlcGlzb2RlSWQiOiJkZTFjYjM1ZC04YTE1LTRjNWQtYjQ3Ni00YjNiOGZlNTdmYTQiLCJwb2RjYXN0SWQiOiI5YjdmZTFjNi04M2QzLTQ3Y2MtYmYzYy00NzhhM2RhMzQyMDkiLCJhY2NvdW50SWQiOiI2ODQ4MjY5MGMxMmM2OTA0MDZiNDRlMjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmFhMzY0Nzk0M2Q1ZTI5ZmEzYTM2MjZhL2RhcnlsLWhlbnJ5cy1zdHVkaW8tWGxLQzItMjAyNi05LTExX18yLTE2LTI1Lm1wMyJ9.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/59e95a4daf548c86f917476d568d4c60c14d459d2aadc29a890a6f03579b9f09/eyJlcGlzb2RlSWQiOiJkZTFjYjM1ZC04YTE1LTRjNWQtYjQ3Ni00YjNiOGZlNTdmYTQiLCJwb2RjYXN0SWQiOiI5YjdmZTFjNi04M2QzLTQ3Y2MtYmYzYy00NzhhM2RhMzQyMDkiLCJhY2NvdW50SWQiOiI2ODQ4MjY5MGMxMmM2OTA0MDZiNDRlMjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmFhMzY0Nzk0M2Q1ZTI5ZmEzYTM2MjZhL2RhcnlsLWhlbnJ5cy1zdHVkaW8tWGxLQzItMjAyNi05LTExX18yLTE2LTI1Lm1wMyJ9.mp3","summary":"16 decision conversations in three days. Coming off Labor Day weekend, Nick wasn't particularly motivated to cold call. He was tired. He was questioning whether he was moving fast enough. And even after putting up some of his best prospecting numbers, the self-doubt was still there. But he made the calls anyway. In this episode of BOR or Bust, Daryl and Nick break down exactly what worked—and what they're still figuring out. They dig into the mental frameworks Nick uses to keep executing when he doesn't feel like it, why you need to build your support systems before you actually need them, and how Daryl has learned to completely reframe cold-call rejection. Then they get into the numbers. 166 calls. 16 decision conversations. Roughly a 9.5% hit rate. And $92,000 in committed September revenue. Nick explains why he's stopped scheduling traditional first meetings and started taking decision conversations live, what actually counts as a decision conversation, and why getting to a \"no\" faster might actually make his sales process more efficient. Then the tables turn. Daryl's been cold calling contractors—and his opening isn't working as well as he'd like. Nick helps him diagnose the problem in real time, and they rebuild the script around a simple principle: stop talking to prospects the way YOU want to be spoken to. Start using the language your customers actually use. This is a conversation about what high-volume prospecting really looks like: managing your head, testing your messaging, tracking your numbers, listening to the market, and constantly adjusting the machine. 16 decision conversations. Three days. Here's what worked. Second place isn't good enough. It's BOR or Bust.","meta_description":"16 decision conversations in three days. Coming off Labor Day weekend, Nick wasn't particularly motivated to cold call. He was tired. He was questioning w…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3090,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bor-or-bust-7879278/episodes/16-decision-conversations-in-3-days-here-s-what-worked/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bor-or-bust-7879278/16-decision-conversations-in-3-days-here-s-what-worked.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}