{"podcast":{"title":"Book Marketing Simplified","slug":"book-marketing-simplified-598642","podcast_index_feed_id":598642,"rss_url":"https://feeds.captivate.fm/bookmarketingsimplified/","website_url":"https://jenndepaula.com/podcast/","image_url":"https://artwork.captivate.fm/19b27fac-dd49-4c3a-b624-464299911cc1/X8xcBv_wwEPm0DdLffw7CJKT.jpg","author":"Jenn Hanson-dePaula","episode_count":119,"summary":"Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!","last_synced_at":"2026-09-08T22:21:18.760566+00:00","page_url":"https://stenobird.com/podcast/book-marketing-simplified-598642"},"episode":{"title":"How to Sell More Books Before You Spend a Dollar on Ads","slug":"how-to-sell-more-books-before-you-spend-a-dollar-on-ads","published_at":"2026-09-01T10:00:00+00:00","page_url":"https://stenobird.com/podcast/book-marketing-simplified-598642/how-to-sell-more-books-before-you-spend-a-dollar-on-ads","show_page_url":"https://stenobird.com/podcast/book-marketing-simplified-598642","url":"https://www.jenndepaula.com/podcast/117","audio_url":"https://episodes.captivate.fm/episode/cd515664-cdb3-47eb-bd96-2daca674d3c0.mp3","summary":"If your book sales are slow, it’s easy to assume the answer is more visibility and start wondering whether Amazon Ads, Facebook ads, or paid book promotion will finally get things moving. But before you spend a dollar on ads, there’s one question you need to answer first: what are the readers who already find your book doing next? In this episode, Jenn explains how to tell whether you truly have a visibility problem or whether something else in your book marketing is stopping readers before they buy. If you’ve been trying to sell more books, grow your audience, improve your book sales, or figure out whether paid advertising is worth it, this episode will help you make a much smarter decision before putting money behind your marketing. Links 90-Day Book Sales System FREE Book Marketing Blueprint","meta_description":"If your book sales are slow, it’s easy to assume the answer is more visibility and start wondering whether Amazon Ads, Facebook ads, or paid book promotio…","key_points":[],"chapters":[],"topics":[],"duration_seconds":753,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/book-marketing-simplified-598642/episodes/how-to-sell-more-books-before-you-spend-a-dollar-on-ads/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/book-marketing-simplified-598642/how-to-sell-more-books-before-you-spend-a-dollar-on-ads.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}