{"podcast":{"title":"Bite-Sized Dental Marketing","slug":"bite-sized-dental-marketing-6377391","podcast_index_feed_id":6377391,"rss_url":"https://media.rss.com/bsdm/feed.xml","website_url":"https://rss.com/podcasts/bsdm","image_url":"https://media.rss.com/bsdm/podcast_cover_20260626_060627_79ee34b403f1db08536467802f23ef9e.png","author":"Eric Hubbard","episode_count":158,"summary":"Join Eric Hubbard and Sara Sampson, leading minds behind Pain-Free Dental Marketing, as they dive into their strategies and explore the latest trends in dentistry. Their conversations provide unique perspectives and real-world examples, offering inspiration and guidance for your own practice. With a focus on bite-sized, actionable tips, each episode is packed with digestible information that you can implement right away. Whether you're a seasoned dental professional or just starting out, we give you the tools and knowledge to navigate the complex world of dental marketing.","last_synced_at":"2026-07-15T02:20:16.304724+00:00","page_url":"https://stenobird.com/podcast/bite-sized-dental-marketing-6377391"},"episode":{"title":"How to Stay Relevant in Google & AI Search (Generic Content Isn't the Answer)","slug":"how-to-stay-relevant-in-google-ai-search-generic-content-isn-t-the-answer","published_at":"2026-06-17T17:09:35+00:00","page_url":"https://stenobird.com/podcast/bite-sized-dental-marketing-6377391/how-to-stay-relevant-in-google-ai-search-generic-content-isn-t-the-answer","show_page_url":"https://stenobird.com/podcast/bite-sized-dental-marketing-6377391","url":"https://rss.com/podcasts/bsdm/2922922","audio_url":"https://content.rss.com/episodes/208855/2922922/bsdm/2026_06_17_17_08_39_33f594aa-0ac4-49cf-b25a-e05d2c9cf5dc.mp3","summary":"Your website ranks number one. So why is ChatGPT sending patients somewhere else? Six months ago, ranking number one for Invisalign in your city was the whole game. Today a patient asks ChatGPT for the best place in town and gets back a shortlist of practices. You're not on it. And the ranking you worked so hard for? It barely matters now. AI didn't break your marketing. It exposed the generic copy that was never really about your practice in the first place. Here's what we get into: Why your number-one Google ranking quietly stopped mattering How the Google core updates started burying generic content, and why most dental sites became sitting ducks The real reason Google ranks anyone, and the honest question you should be asking about your own site EEAT, or \"eat\" with two E's, and how the engines spot content nobody actually lived You can't out-rank this by gaming the system. The practices winning right now are the ones publishing content only they could have written: real patient stories, real numbers, and the chairside answers people already ask every single day. If you read your own homepage and couldn't tell it apart from any other practice in the country, this episode’s for you. If you made it this far: Here are three prompts, each crafted to analyze your practice’s website using AI. Run these through the AI you currently use, or any free AI. 1. Quick homepage audit I'm a dentist running an audit of my website's content. Please look at my homepage at [URL] and tell me (1) whether the content is optimized for traditional SEO and (2) whether it's optimized for AI search like ChatGPT and Google AI Overviews. Pay special attention to whether the writing is specific to my practice or generic — flag any filler that could describe any dentist, such as \"state-of-the-art…","meta_description":"Your website ranks number one. So why is ChatGPT sending patients somewhere else? Six months ago, ranking number one for Invisalign in your city was the w…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1458,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bite-sized-dental-marketing-6377391/episodes/how-to-stay-relevant-in-google-ai-search-generic-content-isn-t-the-answer/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bite-sized-dental-marketing-6377391/how-to-stay-relevant-in-google-ai-search-generic-content-isn-t-the-answer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}