{"podcast":{"title":"Bite-Sized Dental Marketing","slug":"bite-sized-dental-marketing-6377391","podcast_index_feed_id":6377391,"rss_url":"https://media.rss.com/bsdm/feed.xml","website_url":"https://rss.com/podcasts/bsdm","image_url":"https://media.rss.com/bsdm/podcast_cover_20260626_060627_79ee34b403f1db08536467802f23ef9e.png","author":"Eric Hubbard","episode_count":168,"summary":"Join Eric Hubbard and Sara Sampson, leading minds behind Pain-Free Dental Marketing, as they dive into their strategies and explore the latest trends in dentistry. Their conversations provide unique perspectives and real-world examples, offering inspiration and guidance for your own practice. With a focus on bite-sized, actionable tips, each episode is packed with digestible information that you can implement right away. Whether you're a seasoned dental professional or just starting out, we give you the tools and knowledge to navigate the complex world of dental marketing.","last_synced_at":"2026-09-09T04:30:52.675740+00:00","page_url":"https://stenobird.com/podcast/bite-sized-dental-marketing-6377391"},"episode":{"title":"How ChatGPT Is Choosing Local Dentists (And What You Can Actually Influence)","slug":"how-chatgpt-is-choosing-local-dentists-and-what-you-can-actually-influence","published_at":"2026-09-08T13:30:00+00:00","page_url":"https://stenobird.com/podcast/bite-sized-dental-marketing-6377391/how-chatgpt-is-choosing-local-dentists-and-what-you-can-actually-influence","show_page_url":"https://stenobird.com/podcast/bite-sized-dental-marketing-6377391","url":"https://rss.com/podcasts/bsdm/3132946","audio_url":"https://content.rss.com/episodes/208855/3132946/bsdm/2026_09_08_09_24_30_e58d6601-ea14-453b-a677-631a6fc76b3e.mp3","summary":"Ask ChatGPT for the best dentist in your town and watch what it does. It hedges. It disclaims. It hands back three or four names that everybody already knows. It behaves less like a search engine and more like a hotel concierge who has been burned once and is never risking it again. This trait explains everything about how AI recommends. These models are built to be risk-averse, and they are especially twitchy about healthcare. So they don't necessarily reward the best clinical dentist. They reward the practice they can be most confident about. The one whose name, address, phone, listings, reviews, and website all agree with each other, and whose name shows up on sites the practice doesn't own. In this episode, Eric and Sara pull this apart and speak about what actually earns dental practices an AI mention and the handful of things worth doing this quarter. Here's what they get into: Why AI is far more confident giving a safe pick than a good one Why cross-referencing your online visibility is no longer optional How the zero-click era gets weaponized to convince practice owners their website is now useless Why new patient volume is down this year even at practices that are winning in AI results Why third-party mentions are important Why gaming the system is a bigger risk than it used to be #ai #seo #growth #newpatients #website #reviews","meta_description":"Ask ChatGPT for the best dentist in your town and watch what it does. It hedges. It disclaims. It hands back three or four names that everybody already kn…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1512,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bite-sized-dental-marketing-6377391/episodes/how-chatgpt-is-choosing-local-dentists-and-what-you-can-actually-influence/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bite-sized-dental-marketing-6377391/how-chatgpt-is-choosing-local-dentists-and-what-you-can-actually-influence.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}