{"podcast":{"title":"Billboard On The Record","slug":"billboard-on-the-record-7482695","podcast_index_feed_id":7482695,"rss_url":"https://feeds.megaphone.fm/SITTN3537255373","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/bf4a10b0-89be-11f0-9501-afa6696207a8/image/003aacb7884d60900d0073d6d6e3f630.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"SickBird Productions","episode_count":36,"summary":"Take a step inside the music business every week with unfiltered conversations with the executives, artists, and innovators shaping the industry, brought to you by Billboard's very own senior correspondent, Kristin Robinson. From billion-dollar catalog acquisitions to the next wave of music tech to the marketing moves driving headlines, \"On the Record\" cuts through the noise to uncover how boardroom decisions shape the music fans stream, buy, and experience live. Clear, sharp, and accessible, this is the podcast that explains not just what’s happening in music — but why it matters. \"On the Record\" is a Billboard original podcast in partnership with SickBird Productions.","last_synced_at":"2026-07-01T22:18:22.492832+00:00","page_url":"https://stenobird.com/podcast/billboard-on-the-record-7482695"},"episode":{"title":"How The Super Bowl Halftime Show Comes to Life w/ Bozoma Saint John","slug":"how-the-super-bowl-halftime-show-comes-to-life-w-bozoma-saint-john","published_at":"2026-02-05T11:00:00+00:00","page_url":"https://stenobird.com/podcast/billboard-on-the-record-7482695/how-the-super-bowl-halftime-show-comes-to-life-w-bozoma-saint-john","show_page_url":"https://stenobird.com/podcast/billboard-on-the-record-7482695","url":"https://traffic.megaphone.fm/SITTN9387339769.mp3?updated=1770302214","audio_url":"https://traffic.megaphone.fm/SITTN9387339769.mp3?updated=1770302214","summary":"The Super Bowl Halftime Show has become one of the most watched and culturally iconic stages in live entertainment— now it's time to find out what it really takes to make it happen. Marketing executive Bozoma Saint John joins Kristin Robinson on Billboard On The Record to pull back the curtain on the Super Bowl Halftime Show, from booking superstar talent like Beyoncé and negotiating with artists and brands to coordinating with the NFL and Roc Nation. Saint John shares how she convinced Beyoncé to take the stage and reflects on her experience blending music, sports and culture to create unforgettable moments. She breaks down the logistics and precision required to deliver those 13 unforgettable minutes—from rehearsals and stage builds to balancing sponsorships and artist priorities — offering a rare inside look at what it takes to make the Super Bowl Halftime show a spectacle of music, culture and strategy. Love what you hear? Don’t forget to rate, review and subscribe so you never miss an episode of Billboard On The Record. Keep up with us on IG @billboardontherecord and @wordsbykristin. Billboard On The Record is a podcast in partnership with SickBird Productions. Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"The Super Bowl Halftime Show has become one of the most watched and culturally iconic stages in live entertainment— now it's time to find out what it real…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3603,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/billboard-on-the-record-7482695/episodes/how-the-super-bowl-halftime-show-comes-to-life-w-bozoma-saint-john/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/billboard-on-the-record-7482695/how-the-super-bowl-halftime-show-comes-to-life-w-bozoma-saint-john.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}