{"podcast":{"title":"Billboard On The Record","slug":"billboard-on-the-record-7482695","podcast_index_feed_id":7482695,"rss_url":"https://feeds.megaphone.fm/SITTN3537255373","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/bf4a10b0-89be-11f0-9501-afa6696207a8/image/003aacb7884d60900d0073d6d6e3f630.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"SickBird Productions","episode_count":36,"summary":"Take a step inside the music business every week with unfiltered conversations with the executives, artists, and innovators shaping the industry, brought to you by Billboard's very own senior correspondent, Kristin Robinson. From billion-dollar catalog acquisitions to the next wave of music tech to the marketing moves driving headlines, \"On the Record\" cuts through the noise to uncover how boardroom decisions shape the music fans stream, buy, and experience live. Clear, sharp, and accessible, this is the podcast that explains not just what’s happening in music — but why it matters. \"On the Record\" is a Billboard original podcast in partnership with SickBird Productions.","last_synced_at":"2026-07-01T22:18:22.492832+00:00","page_url":"https://stenobird.com/podcast/billboard-on-the-record-7482695"},"episode":{"title":"How Mark Cuban Sees The Music Business  — Live at SXSW","slug":"how-mark-cuban-sees-the-music-business-live-at-sxsw","published_at":"2026-03-18T10:00:00+00:00","page_url":"https://stenobird.com/podcast/billboard-on-the-record-7482695/how-mark-cuban-sees-the-music-business-live-at-sxsw","show_page_url":"https://stenobird.com/podcast/billboard-on-the-record-7482695","url":"https://traffic.megaphone.fm/SITTN3185554430.mp3?updated=1773777406","audio_url":"https://traffic.megaphone.fm/SITTN3185554430.mp3?updated=1773777406","summary":"Mark Cuban joined Billboard On The Record for the first-ever live taping of the podcast at SXSW to share his take on the music industry — and why breaking through as an artist has never been harder. Speaking from his perspective as an investor, Cuban explains how the industry has shifted, with music now treated as an asset class and algorithms shaping what becomes a hit. He reflects on why Spotify succeeded, where new music tech could create opportunities and how fans might respond to AI-generated songs. Cuban also emphasizes the importance of artists thinking like entrepreneurs, leveraging the right tools and securing placement in legacy media. In the conversation, he highlights why music is “recession-proof” and what it really takes to succeed in today’s ever-changing music landscape. Love what you hear? Don’t forget to rate, review and subscribe so you never miss an episode of Billboard On The Record. Keep up with us on IG @billboardontherecord and @wordsbykristin. Billboard On The Record is a podcast in partnership with SickBird Productions. Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Mark Cuban joined Billboard On The Record for the first-ever live taping of the podcast at SXSW to share his take on the music industry — and why breaking…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2067,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/billboard-on-the-record-7482695/episodes/how-mark-cuban-sees-the-music-business-live-at-sxsw/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/billboard-on-the-record-7482695/how-mark-cuban-sees-the-music-business-live-at-sxsw.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}