{"podcast":{"title":"Beyond The Bio","slug":"beyond-the-bio-6510511","podcast_index_feed_id":6510511,"rss_url":"https://media.rss.com/beyond-the-bio-with-sophie-milliken/feed.xml","website_url":"https://thisismoja.com/beyond-the-bio-podcast","image_url":"https://media.rss.com/beyond-the-bio-with-sophie-milliken/20230727_020714_29de38112ae37f776e8f5b3f5067c2d2.jpg","author":"Moja","episode_count":223,"summary":"This isn’t just the fluffy s*** you see on social media. Join me Sophie Milliken, Founder and CEO at modern PR agency Moja, along with my industry-expert guests, as I show you how to raise your profile. Each week I cover topics like, awards, PR, speaking, social media and of course, the power of podcasting – essentially all the good stuff. Whether you’re a budding start-up or a seasoned entrepreneur, this podcast will help you get known in your industry. Let’s go Beyond the Bio. Thank you for listening. Follow the podcast so you don't miss future episodes and leave me a review so I can hear your thoughts. Let's connect: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ Twitter: www.twitter.com/Moja_Sophie Want to feature as a guest? Give your pitch at https://www.sophiemilliken.co.uk/btb to tell me what you’ve got to say.","last_synced_at":"2026-06-08T08:19:17.893035+00:00","page_url":"https://stenobird.com/podcast/beyond-the-bio-6510511"},"episode":{"title":"148: Why Your Personal Brand Isn't Making Money with Mireia Paíno","slug":"148-why-your-personal-brand-isn-t-making-money-with-mireia-pa-no","published_at":"2026-06-01T01:00:00+00:00","page_url":"https://stenobird.com/podcast/beyond-the-bio-6510511/148-why-your-personal-brand-isn-t-making-money-with-mireia-pa-no","show_page_url":"https://stenobird.com/podcast/beyond-the-bio-6510511","url":"https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/2868417","audio_url":"https://content.rss.com/episodes/221219/2868417/beyond-the-bio-with-sophie-milliken/2026_05_29_07_52_01_eebee7b0-a624-427c-b7ef-a8fbe84ef245.mp3","summary":"This week on Beyond the Bio, I'm joined by business strategist Mireia Paíno for a conversation about the gap between visibility and revenue. Mireia works with online service-based entrepreneurs and coaches to help them improve the parts of their business that drive long-term growth: client journeys, retention, backend systems and conversion strategy. In this episode, we discuss why so many personal brands focus on followers, engagement and constant content creation while ignoring the systems that turn visibility into paying clients. We also explore the difference between being known online and building a profitable brand, the problem with vulnerability without direction and why more content is rarely the answer on its own. In this episode we discuss: Why follower growth alone doesn’t guarantee revenue The difference between visibility and conversion Why some personal brands struggle to monetise attention The role of client journeys and retention in business growth Why vulnerability without strategy can fall flat The hidden backend issues affecting conversions How to make your existing audience work harder for your business What profitable personal brands do differently If your content is getting attention but not leading to clients or opportunities, this episode will help you think differently about how your personal brand supports your business growth. Connect with Mireia: Instagram: www.instagram.com/mireiapaino LinkedIn: www.linkedin.com/in/mireiapaino TikTok: www.tiktok.com/@mireiapaino 🎁 Free resource from Mireia: 5 Claude AI prompts for coaches to help them make more money: https://painomireia.systeme.io/claudeai Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ide…","meta_description":"This week on Beyond the Bio, I'm joined by business strategist Mireia Paíno for a conversation about the gap between visibility and revenue. Mireia works…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1123,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beyond-the-bio-6510511/episodes/148-why-your-personal-brand-isn-t-making-money-with-mireia-pa-no/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beyond-the-bio-6510511/148-why-your-personal-brand-isn-t-making-money-with-mireia-pa-no.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}