{"podcast":{"title":"Beyond The Bio","slug":"beyond-the-bio-6510511","podcast_index_feed_id":6510511,"rss_url":"https://media.rss.com/beyond-the-bio-with-sophie-milliken/feed.xml","website_url":"https://thisismoja.com/beyond-the-bio-podcast","image_url":"https://media.rss.com/beyond-the-bio-with-sophie-milliken/20230727_020714_29de38112ae37f776e8f5b3f5067c2d2.jpg","author":"Moja","episode_count":223,"summary":"This isn’t just the fluffy s*** you see on social media. Join me Sophie Milliken, Founder and CEO at modern PR agency Moja, along with my industry-expert guests, as I show you how to raise your profile. Each week I cover topics like, awards, PR, speaking, social media and of course, the power of podcasting – essentially all the good stuff. Whether you’re a budding start-up or a seasoned entrepreneur, this podcast will help you get known in your industry. Let’s go Beyond the Bio. Thank you for listening. Follow the podcast so you don't miss future episodes and leave me a review so I can hear your thoughts. Let's connect: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ Twitter: www.twitter.com/Moja_Sophie Want to feature as a guest? Give your pitch at https://www.sophiemilliken.co.uk/btb to tell me what you’ve got to say.","last_synced_at":"2026-06-08T08:19:17.893035+00:00","page_url":"https://stenobird.com/podcast/beyond-the-bio-6510511"},"episode":{"title":"146: How to Make the Headlines with Carol Driver","slug":"146-how-to-make-the-headlines-with-carol-driver","published_at":"2026-05-18T01:00:00+00:00","page_url":"https://stenobird.com/podcast/beyond-the-bio-6510511/146-how-to-make-the-headlines-with-carol-driver","show_page_url":"https://stenobird.com/podcast/beyond-the-bio-6510511","url":"https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/2828314","audio_url":"https://content.rss.com/episodes/221219/2828314/beyond-the-bio-with-sophie-milliken/2026_05_15_14_26_57_721108d3-fb1e-41a0-97b3-f5fd3ac44c3e.mp3","summary":"Why do some people land national press coverage again and again while others struggle to get noticed? In this episode of Beyond the Bio, Sophie is joined by journalist turned PR expert Carol Driver to explore what it truly takes to stand out in today’s crowded media landscape. With nearly 30 years of experience as a journalist and editor, Carol knows exactly what makes a story impossible to ignore. Now running her own successful PR business, she helps clients secure consistent coverage in major publications including Forbes, The Times, The Telegraph, Daily Mail and appearances on TV shows like This Morning. But this conversation goes far beyond media coverage. Sophie and Carol discuss visibility, confidence, personal branding and why so many brilliant business owners stay hidden. Carol shares what journalists are looking for in 2026, the mistakes people make when pitching themselves and why storytelling matters more than ever. This episode is packed with practical advice for founders, experts and leaders who want to become more visible without feeling fake or overly promotional. In this episode, we cover: Why journalists care about stories, not sales pitches The biggest mistakes people make when trying to get press coverage What makes someone memorable in the media How personal branding impacts PR opportunities What editors are looking for right now Why some business owners stay invisible despite being brilliant Join Carol’s free Facebook community: https://www.facebook.com/groups/howtomaketheheadlineswithcaroldriver/ Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form her…","meta_description":"Why do some people land national press coverage again and again while others struggle to get noticed? In this episode of Beyond the Bio, Sophie is joined…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1438,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beyond-the-bio-6510511/episodes/146-how-to-make-the-headlines-with-carol-driver/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beyond-the-bio-6510511/146-how-to-make-the-headlines-with-carol-driver.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}