{"podcast":{"title":"Beyond The Bio","slug":"beyond-the-bio-6510511","podcast_index_feed_id":6510511,"rss_url":"https://media.rss.com/beyond-the-bio-with-sophie-milliken/feed.xml","website_url":"https://thisismoja.com/beyond-the-bio-podcast","image_url":"https://media.rss.com/beyond-the-bio-with-sophie-milliken/20230727_020714_29de38112ae37f776e8f5b3f5067c2d2.jpg","author":"Moja","episode_count":223,"summary":"This isn’t just the fluffy s*** you see on social media. Join me Sophie Milliken, Founder and CEO at modern PR agency Moja, along with my industry-expert guests, as I show you how to raise your profile. Each week I cover topics like, awards, PR, speaking, social media and of course, the power of podcasting – essentially all the good stuff. Whether you’re a budding start-up or a seasoned entrepreneur, this podcast will help you get known in your industry. Let’s go Beyond the Bio. Thank you for listening. Follow the podcast so you don't miss future episodes and leave me a review so I can hear your thoughts. Let's connect: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ Twitter: www.twitter.com/Moja_Sophie Want to feature as a guest? Give your pitch at https://www.sophiemilliken.co.uk/btb to tell me what you’ve got to say.","last_synced_at":"2026-06-08T08:19:17.893035+00:00","page_url":"https://stenobird.com/podcast/beyond-the-bio-6510511"},"episode":{"title":"145: Using LinkedIn to Champion the North East with Phil Witcherley","slug":"145-using-linkedin-to-champion-the-north-east-with-phil-witcherley","published_at":"2026-05-11T01:00:00+00:00","page_url":"https://stenobird.com/podcast/beyond-the-bio-6510511/145-using-linkedin-to-champion-the-north-east-with-phil-witcherley","show_page_url":"https://stenobird.com/podcast/beyond-the-bio-6510511","url":"https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/2808596","audio_url":"https://content.rss.com/episodes/221219/2808596/beyond-the-bio-with-sophie-milliken/2026_05_09_12_48_29_aa7d5e16-d3a6-4d42-b525-0a852c2e33f7.mp3","summary":"This week on Beyond the Bio, I'm joined by Phil Witcherley, Director of Economy and Innovation at the North East Combined Authority, where he leads on economic growth, innovation, housing, culture and sport. In this episode we explore how Phil has used LinkedIn, and specifically his now well-known Friday posts, to champion the North East, build meaningful business connections and raise the profile of the region to audiences far beyond it. We get into the discipline behind consistent posting, how he navigates the line between regional advocacy and political neutrality, and why LinkedIn has become one of the most powerful tools for place-based visibility. Phil shares the moment he realised the posts were landing, when strangers started recognising him from his content. If you work in the public sector or represent a region, city or cause and wonder whether showing up online is worth it, this episode makes a compelling case. In this episode we discuss: How Phil's Friday LinkedIn posts became a recognisable fixture Using LinkedIn to champion a region without crossing into politics The business connections that have come directly from consistent posting Why public sector leaders should think about personal visibility What it feels like when people recognise you from your content Connect with Phil: LinkedIn: linkedin.com/in/phil-witcherley Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known…","meta_description":"This week on Beyond the Bio, I'm joined by Phil Witcherley, Director of Economy and Innovation at the North East Combined Authority, where he leads on eco…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1451,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beyond-the-bio-6510511/episodes/145-using-linkedin-to-champion-the-north-east-with-phil-witcherley/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beyond-the-bio-6510511/145-using-linkedin-to-champion-the-north-east-with-phil-witcherley.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}