{"podcast":{"title":"Beyond The Bio","slug":"beyond-the-bio-6510511","podcast_index_feed_id":6510511,"rss_url":"https://media.rss.com/beyond-the-bio-with-sophie-milliken/feed.xml","website_url":"https://thisismoja.com/beyond-the-bio-podcast","image_url":"https://media.rss.com/beyond-the-bio-with-sophie-milliken/20230727_020714_29de38112ae37f776e8f5b3f5067c2d2.jpg","author":"Moja","episode_count":223,"summary":"This isn’t just the fluffy s*** you see on social media. Join me Sophie Milliken, Founder and CEO at modern PR agency Moja, along with my industry-expert guests, as I show you how to raise your profile. Each week I cover topics like, awards, PR, speaking, social media and of course, the power of podcasting – essentially all the good stuff. Whether you’re a budding start-up or a seasoned entrepreneur, this podcast will help you get known in your industry. Let’s go Beyond the Bio. Thank you for listening. Follow the podcast so you don't miss future episodes and leave me a review so I can hear your thoughts. Let's connect: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ Twitter: www.twitter.com/Moja_Sophie Want to feature as a guest? Give your pitch at https://www.sophiemilliken.co.uk/btb to tell me what you’ve got to say.","last_synced_at":"2026-06-08T08:19:17.893035+00:00","page_url":"https://stenobird.com/podcast/beyond-the-bio-6510511"},"episode":{"title":"143: Standing Out in a Boring Industry with Katy Eatenton","slug":"143-standing-out-in-a-boring-industry-with-katy-eatenton","published_at":"2026-04-27T01:00:00+00:00","page_url":"https://stenobird.com/podcast/beyond-the-bio-6510511/143-standing-out-in-a-boring-industry-with-katy-eatenton","show_page_url":"https://stenobird.com/podcast/beyond-the-bio-6510511","url":"https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/2764203","audio_url":"https://content.rss.com/episodes/221219/2764203/beyond-the-bio-with-sophie-milliken/2026_04_24_13_26_12_93393c19-5911-4cb8-9b61-02b30d6db9b6.mp3","summary":"This week on Beyond the Bio, I'm joined by Katy Eatenton, mortgage and protection specialist and personal branding pioneer in one of the most traditionally conservative corners of financial services. Katy has spent over 20 years in the industry and has built a reputation not just for her expertise, but for her ability to make protection and insurance genuinely compelling. Where others see a dull subject, Katy sees an opportunity to educate, connect and transform how people think about financial security. Before becoming known for her bold approach to visibility, Katy navigated an industry that rarely encouraged standing out. She found her voice through social media, consistent content and a willingness to challenge the stereotype that finance must be forgettable. In this episode we explore what it really takes to build a personal brand in a sector that traditionally keeps its head down, and why making an \"unsexy\" topic engaging might be the most powerful thing you can do for your business. We discuss: How to build a personal brand in a traditionally conservative industry Why making \"boring\" topics engaging is a competitive advantage The social media strategies that have driven Katy's visibility How Katy networks with women entrepreneurs and business owners Why protection is about security and legacy, not just products How to handle negativity and build resilience as a visible voice in your field Connect with Katy: LinkedIn: https://www.linkedin.com/in/katy-eatenton/ Instagram: https://www.instagram.com/katyeatenton_finance.strategy/ Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the subm…","meta_description":"This week on Beyond the Bio, I'm joined by Katy Eatenton, mortgage and protection specialist and personal branding pioneer in one of the most traditionall…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1160,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beyond-the-bio-6510511/episodes/143-standing-out-in-a-boring-industry-with-katy-eatenton/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beyond-the-bio-6510511/143-standing-out-in-a-boring-industry-with-katy-eatenton.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}