{"podcast":{"title":"Beyond A Million","slug":"beyond-a-million-4835442","podcast_index_feed_id":4835442,"rss_url":"https://bradweimert.libsyn.com/rss","website_url":"https://beyondamillion.com/","image_url":"https://static.libsyn.com/p/assets/3/1/a/7/31a75134bbdc7c4427a2322813b393ee/beyond_a_million_-_brad_weimert.jpg","author":"Brad Weimert","episode_count":246,"summary":"Brad Weimert, founder of Easy Pay Direct, interviews world-class entrepreneurs to explore tactics & strategies to build 8, 9, and 10-figure brands. Learn more at: https://beyondamillion.com/ All business is the same… but nobody really feels that way. The truth is – the BUILDING blocks of business are consistent across the board. Marketing, Sales, Operations, Finance, and Taxes... Apply to all businesses. With more than 30,000 businesses flowing through Easy Pay Direct (and the data behind them), Brad Weimert has found a litany of world-class experts to break down what's working - and what's not. With clients like Tony Robbins, Dean Graziosi, Hal Elrod and Grant Cardone, Easy Pay Direct is an amazing pool of knowledge and experience to pull from. Watch, Listen, and learn while you hear experts pull back the curtain and share cutting-edge marketing strategies, the latest sales techniques, the operational tools and tactics that make it all work, and the tax strategies that keep your money in your pocket. Whether you're pushing through your first startup and learning the ropes, you're an established 8 or 9-figure brand, or you've made an exit and are thinking about your next chapter……","last_synced_at":"2026-07-09T18:20:47.806310+00:00","page_url":"https://stenobird.com/podcast/beyond-a-million-4835442"},"episode":{"title":"231: The New Rules of Building a $100M Company with Roger Neel","slug":"231-the-new-rules-of-building-a-100m-company-with-roger-neel","published_at":"2026-06-04T09:00:00+00:00","page_url":"https://stenobird.com/podcast/beyond-a-million-4835442/231-the-new-rules-of-building-a-100m-company-with-roger-neel","show_page_url":"https://stenobird.com/podcast/beyond-a-million-4835442","url":"https://beyondamillion.com/audio/roger-neel-new-rules-building-100m-company","audio_url":"https://traffic.libsyn.com/secure/bradweimert/231_-_The_New_Rules_of_Building_a_100M_Company_with_Roger_Neel-1.mp3?dest-id=2974040","summary":"Roger Neel sold his SaaS company at $100M+ ARR, took three hours off, and dove straight into a health tech startup backed by Google Ventures and Dexcom. In this conversation, Roger breaks down the full arc — from founding Mavenlink in the teeth of the 2008 financial crash, to grinding through 13 years of customer base churn, fundraising rounds, and eventually selling to PE. He also shares what he'd do completely differently if he were starting today with AI tools at his disposal to build a 9-figure business. We get into his framework for evaluating whether a business is actually defensible (he calls it the 3 Ds), why most SaaS companies don't need a moat until they're past $10M, what really happens when you sell to a PE firm, and how a regulatory curveball nearly killed his new company Signos right before launch. Key Takeaways with Roger Neel (01:48) Building A $100M Company In The AI Era (04:03) The Origin Story Of Mavenlink (07:01) The Future Of SaaS And Custom Software (09:25) The Three Ds: Demand, Differentiation, Defensibility (17:18) Why He Jumped Into Health Tech (19:26) Finding Your Actual Passion In Business (21:51) How Signos Revolutionized Continuous Glucose Monitoring (27:27) When A Regulatory Shift Breaks Your Model (33:16) Bootstrapping Vs. Raising Capital (38:09) The 13-Year Growth Arc To Exit (41:54) Going Up Market Faster With AI (46:43) Selling To PE: How The Deal Actually Works (48:48) Why Keep Raising Instead Of Selling Earlier (50:24) PE vs. IPO (51:02) Picking The Right PE Firm (58:03) Advice For Raising Capital Today (59:30) AI Tools Entrepreneurs Should Be Using Watch on YouTube: https://youtu.be/ktl53U-LLL0 Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook","meta_description":"Roger Neel sold his SaaS company at $100M+ ARR, took three hours off, and dove straight into a health tech startup backed by Google Ventures and Dexcom. I…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3882,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beyond-a-million-4835442/episodes/231-the-new-rules-of-building-a-100m-company-with-roger-neel/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beyond-a-million-4835442/231-the-new-rules-of-building-a-100m-company-with-roger-neel.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}