{"podcast":{"title":"Beyond A Million","slug":"beyond-a-million-4835442","podcast_index_feed_id":4835442,"rss_url":"https://bradweimert.libsyn.com/rss","website_url":"https://beyondamillion.com/","image_url":"https://static.libsyn.com/p/assets/3/1/a/7/31a75134bbdc7c4427a2322813b393ee/beyond_a_million_-_brad_weimert.jpg","author":"Brad Weimert","episode_count":246,"summary":"Brad Weimert, founder of Easy Pay Direct, interviews world-class entrepreneurs to explore tactics & strategies to build 8, 9, and 10-figure brands. Learn more at: https://beyondamillion.com/ All business is the same… but nobody really feels that way. The truth is – the BUILDING blocks of business are consistent across the board. Marketing, Sales, Operations, Finance, and Taxes... Apply to all businesses. With more than 30,000 businesses flowing through Easy Pay Direct (and the data behind them), Brad Weimert has found a litany of world-class experts to break down what's working - and what's not. With clients like Tony Robbins, Dean Graziosi, Hal Elrod and Grant Cardone, Easy Pay Direct is an amazing pool of knowledge and experience to pull from. Watch, Listen, and learn while you hear experts pull back the curtain and share cutting-edge marketing strategies, the latest sales techniques, the operational tools and tactics that make it all work, and the tax strategies that keep your money in your pocket. Whether you're pushing through your first startup and learning the ropes, you're an established 8 or 9-figure brand, or you've made an exit and are thinking about your next chapter……","last_synced_at":"2026-07-09T18:20:47.806310+00:00","page_url":"https://stenobird.com/podcast/beyond-a-million-4835442"},"episode":{"title":"225: Selling for 10x by Building What Customers Have to Buy with Will Caldwell","slug":"225-selling-for-10x-by-building-what-customers-have-to-buy-with-will-caldwell","published_at":"2026-04-23T09:00:00+00:00","page_url":"https://stenobird.com/podcast/beyond-a-million-4835442/225-selling-for-10x-by-building-what-customers-have-to-buy-with-will-caldwell","show_page_url":"https://stenobird.com/podcast/beyond-a-million-4835442","url":"https://beyondamillion.com/audio/will-caldwell-building-what-customers-have-to-buy","audio_url":"https://traffic.libsyn.com/secure/bradweimert/225_-_Selling_for_10x_Building_What_Customers_Have_to_Buy_with_Will_Caldwell.mp3?dest-id=2974040","summary":"You don't need to create demand if demand is mandated. That's the insight Will Caldwell used to build and sell his company. Will discovered that inside the mortgage industry, banks are legally required to buy flood certificates on every loan. So, he started Snap — a platform that makes it faster and cheaper for banks to do exactly that. Then he partnered with Intercontinental Exchange, the $95 billion company that owns the New York Stock Exchange, plugged into their existing infrastructure, scaled quickly, and eventually sold 51% of the company for 10x. In this episode, we break down how to build within regulated industries, tap into existing demand, and scale without chasing customers. Key Takeaways (00:00) Small Teams Beat Large Companies (01:52) Why \"Fat Cats Don't Hunt\" (03:13) Starting His First Tech Company (06:09) Knowing When to Shut Down a Business (06:51) Turning a $100 Compliance Headache Into a Startup (09:03) Finding Opportunity in Regulated Industries (16:58) AI Underwriting (21:09) Scaling via Strategic Partnerships (24:00) Selling 45 Banks in One Month (30:56) Selling to Intercontinental Exchange for 10x (32:31) Why He Sold Only 51% of the Company (36:10) Don't Build the Tech Until You Have THIS (37:44) What Post-Exit Life is Like (38:41) What Will is Investing In Right Now (40:00) Advice for Entrepreneurs Starting Today (40:27) Books That Have Shaped His Thinking Watch on YouTube: https://youtu.be/UmihuBdZByU Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook","meta_description":"You don't need to create demand if demand is mandated. That's the insight Will Caldwell used to build and sell his company. Will discovered that inside th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2527,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beyond-a-million-4835442/episodes/225-selling-for-10x-by-building-what-customers-have-to-buy-with-will-caldwell/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beyond-a-million-4835442/225-selling-for-10x-by-building-what-customers-have-to-buy-with-will-caldwell.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}