{"podcast":{"title":"Beyond A Million","slug":"beyond-a-million-4835442","podcast_index_feed_id":4835442,"rss_url":"https://bradweimert.libsyn.com/rss","website_url":"https://beyondamillion.com/","image_url":"https://static.libsyn.com/p/assets/3/1/a/7/31a75134bbdc7c4427a2322813b393ee/beyond_a_million_-_brad_weimert.jpg","author":"Brad Weimert","episode_count":246,"summary":"Brad Weimert, founder of Easy Pay Direct, interviews world-class entrepreneurs to explore tactics & strategies to build 8, 9, and 10-figure brands. Learn more at: https://beyondamillion.com/ All business is the same… but nobody really feels that way. The truth is – the BUILDING blocks of business are consistent across the board. Marketing, Sales, Operations, Finance, and Taxes... Apply to all businesses. With more than 30,000 businesses flowing through Easy Pay Direct (and the data behind them), Brad Weimert has found a litany of world-class experts to break down what's working - and what's not. With clients like Tony Robbins, Dean Graziosi, Hal Elrod and Grant Cardone, Easy Pay Direct is an amazing pool of knowledge and experience to pull from. Watch, Listen, and learn while you hear experts pull back the curtain and share cutting-edge marketing strategies, the latest sales techniques, the operational tools and tactics that make it all work, and the tax strategies that keep your money in your pocket. Whether you're pushing through your first startup and learning the ropes, you're an established 8 or 9-figure brand, or you've made an exit and are thinking about your next chapter……","last_synced_at":"2026-07-09T18:20:47.806310+00:00","page_url":"https://stenobird.com/podcast/beyond-a-million-4835442"},"episode":{"title":"217: How $100M DTC Brands Actually Measure Growth with Lomi Founder, Gareth Everard","slug":"217-how-100m-dtc-brands-actually-measure-growth-with-lomi-founder-gareth-everard","published_at":"2026-02-26T10:00:00+00:00","page_url":"https://stenobird.com/podcast/beyond-a-million-4835442/217-how-100m-dtc-brands-actually-measure-growth-with-lomi-founder-gareth-everard","show_page_url":"https://stenobird.com/podcast/beyond-a-million-4835442","url":"https://beyondamillion.com/audio/gareth-everard-lomi-founder","audio_url":"https://traffic.libsyn.com/secure/bradweimert/217_-_How_100M_DTC_Brands_Actually_Measure_Growth_with_Lomi_Founder_Gareth_Everard.mp3?dest-id=2974040","summary":"In this episode, Gareth Everard , founder of Rockwell Razors and co-creator and former CMO of Lomi ($100M+ in 2 years), explains why revenue growth can be misleading and what serious DTC operators track instead. We unpack Gareth's 4-lever framework for building a profitable eCommerce business, how to calculate allowable CAC before you truly know LTV, and why relying on future LTV assumptions can quietly break your financial model. We also get into his preference for funding via revenue over venture capital, why bundling often beats subscriptions, and the launch mechanics that helped Lomi generate $3M in its first 72 hours on Indiegogo. Key Takeaways (00:00) Intro (01:27) Crowdfunding Vs. Venture Capital Funding (03:25) Why Revenue Growth Can Kill a DTC Brand (06:45) The Real Math Behind SaaS vs. DTC Valuations (14:18) The 4 Levers of eCommerce (22:54) Why He Won't Build Below 80% Gross Margin (26:23) Difficult Business Models (30:26) Is the Subscription Model the Right Move? (35:40) When Bundles Beat Subscriptions for LTV (39:50) How Lomi Did $3M in 72 Hours (43:48) Using Crowdfunding for Product Feedback (Carefully) (47:04) Contribution Margin Creates Optionality Watch on YouTube: https://youtu.be/7NPXMBRuTXE Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook","meta_description":"In this episode, Gareth Everard , founder of Rockwell Razors and co-creator and former CMO of Lomi ($100M+ in 2 years), explains why revenue growth can be…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2927,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beyond-a-million-4835442/episodes/217-how-100m-dtc-brands-actually-measure-growth-with-lomi-founder-gareth-everard/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beyond-a-million-4835442/217-how-100m-dtc-brands-actually-measure-growth-with-lomi-founder-gareth-everard.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}