{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":237,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-09-18T22:24:48.838817+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Social Selling CW 33/ 34","slug":"best-of-linkedin-social-selling-cw-33-34","published_at":"2026-08-26T09:28:50+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-social-selling-cw-33-34","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/226-best-of-linkedin-social-selling-cw-33-34","audio_url":"https://audio.podigee-cdn.net/2579923-m-c82caaa3c486ca30708e64784b0efcf4.mp3?source=feed","summary":"We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition explores the evolving landscape of LinkedIn marketing, highlighting a shift from broad reach to highly-targeted relevance. Industry experts suggest that individual personal brands are now more influential than corporate accounts, particularly as AI search engines use member profiles to vet business credibility. The data indicates that organic engagement, such as post saves and platform-native writing, significantly outperforms automated outreach or artificial content. Effective lead generation currently relies on concise, human-centric communication and the strategic use of employee advocacy to build trust. Ultimately, the sources emphasise that topical consistency and authentic positioning are essential for navigating the platform's updated algorithm logic. This podcast was created via Gemini Notebook","meta_description":"We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition explores the evolving landscape of LinkedIn…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1263,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-social-selling-cw-33-34/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-social-selling-cw-33-34.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}