{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":237,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-09-18T22:24:48.838817+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of Linkedin: Social Selling CW 31/ 32","slug":"best-of-linkedin-social-selling-cw-31-32","published_at":"2026-08-11T15:08:56+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-social-selling-cw-31-32","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/219-best-of-linkedin-social-selling-cw-31-32","audio_url":"https://audio.podigee-cdn.net/2568595-m-aadb3887aa2d4167cf7f541ba81c0e66.mp3?source=feed","summary":"We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition explores the evolving landscape of LinkedIn strategy, focusing on the shift from superficial metrics to human-centric authority. Central to this discussion is the Social Selling Index (SSI), a four-pillar score that serves as a diagnostic tool for profile health and recruiter visibility. Contributors emphasize that individual profiles now vastly outperform corporate pages, making employee advocacy and founder-led content essential for business growth. Experts warn against \"AI slop,\" noting that the platform's new 360Brew algorithm prioritises saves and genuine personal voice over generic, automated posts. Successful engagement is redefined as attracting a specific target audience through consistent storytelling and value-driven interaction rather than chasing viral reach. Ultimately, the collective advice highlights that authentic relationships and professional credibility are the primary drivers of revenue in a saturated digital ecosystem. This podcast was created via Gemini Notebook","meta_description":"We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition explores the evolving landscape of LinkedIn…","key_points":[],"chapters":[],"topics":[],"duration_seconds":735,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-social-selling-cw-31-32/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-social-selling-cw-31-32.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}