{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":237,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-09-18T22:24:48.838817+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Social Selling CW 29/ 30","slug":"best-of-linkedin-social-selling-cw-29-30","published_at":"2026-07-29T07:52:39+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-social-selling-cw-29-30","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/212-best-of-linkedin-social-selling-cw-29-30","audio_url":"https://audio.podigee-cdn.net/2558753-m-814105531e35b9fa1130534d8e8590b1.mp3?source=feed","summary":"We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition examine the shifting landscape of LinkedIn strategy in 2026, highlighting a move away from generic automation toward authentic professional expertise. A major update to the platform’s AI-driven ranking system, often referred to as 360Brew, now prioritises niche authority and meaningful conversation over traditional engagement metrics like likes or hashtags. Experts recommend adopting employee-led content and direct messaging frameworks to bridge the gap between social visibility and quantifiable revenue. While generative AI remains a powerful tool for research, the consensus warns against \"AI slop,\" as the algorithm increasingly rewards human storytelling and unique perspective. Successful B2B teams are now integrating intent signals with targeted outreach to build trust throughout long sales cycles. Ultimately, the reports suggest that consistency and native platform features are the most reliable methods for sustaining reach in a crowded digital environment. This podcast was created via Google NotebookLM.","meta_description":"We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition examine the shifting landscape of LinkedIn…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1292,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-social-selling-cw-29-30/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-social-selling-cw-29-30.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}