{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":237,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-09-18T22:24:48.838817+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Social Selling CW 27/ 28","slug":"best-of-linkedin-social-selling-cw-27-28","published_at":"2026-07-15T07:41:34+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-social-selling-cw-27-28","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/205-best-of-linkedin-social-selling-cw-27-28","audio_url":"https://audio.podigee-cdn.net/2546378-m-ed22a7a8a5018b7bbce9aea86ea5f5fa.mp3?source=feed","summary":"We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition outlines the evolving landscape of LinkedIn in 2026, shifting from a simple networking site to a sophisticated revenue engine. Experts emphasize the importance of social selling, suggesting that authentic, human-centered content and strategic commenting significantly outperform traditional cold outreach. Several contributors highlight the rise of employee advocacy, where brands empower staff to act as creators and ambassadors rather than mere distribution channels. The texts also detail algorithmic shifts, noting that the platform now prioritizes niche authority, dwell time, and \"saves\" over superficial engagement metrics. AI integration is presented as a double-edged sword, capable of automating lead generation while simultaneously devaluing generic, non-human content. Collectively, these insights provide a strategic framework for founders and sales teams to build trust, establish credibility, and drive measurable business growth. This podcast was created via Google NotebookLM.","meta_description":"We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition outlines the evolving landscape of LinkedIn…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1285,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-social-selling-cw-27-28/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-social-selling-cw-27-28.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}