{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":188,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-06-17T00:19:12.255643+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Social Selling CW 19/ 20","slug":"best-of-linkedin-social-selling-cw-19-20","published_at":"2026-05-20T08:54:32+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-social-selling-cw-19-20","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/176-best-of-linkedin-social-selling-cw-19-20","audio_url":"https://audio.podigee-cdn.net/2499162-m-a83f6316aefa565eb5067b9eae014800.mp3?source=feed","summary":"We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition outlines a fundamental shift in LinkedIn strategy, moving away from \"gaming\" the algorithm and towards topic-based relevance. Experts highlight that the new 360 Brew algorithm uses large language models to categorise users by their specific expertise, rewarding consistent niche posting and original points of view over generic content. Success on the platform now requires optimised profiles that act as clear prompts for the AI, alongside a focus on high-value engagement signals like saves and meaningful comments rather than vanity metrics. Multiple reports emphasise that employee advocacy and personal branding have become vital, as individual voices generate significantly higher trust and AI citations than corporate pages. For sales professionals, the focus has transitioned to social selling systems that combine human authenticity with data-driven outreach to build predictable pipelines. Ultimately, the sources suggest that human connection and documented expertise remain the most valuable currencies for driving revenue in an AI-influenced landscape. This podcast was created via Google NotebookLM.","meta_description":"We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition outlines a fundamental shift in LinkedIn st…","key_points":[],"chapters":[],"topics":[],"duration_seconds":761,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-social-selling-cw-19-20/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-social-selling-cw-19-20.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}