{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":188,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-06-17T00:19:12.255643+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Social Selling CW 15/ 16","slug":"best-of-linkedin-social-selling-cw-15-16","published_at":"2026-04-22T08:50:49+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-social-selling-cw-15-16","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/160-best-of-linkedin-social-selling-cw-15-16","audio_url":"https://audio.podigee-cdn.net/2463472-m-aa9b5f240958a6cbd9761ac69057f985.mp3?source=feed","summary":"We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition provides a comprehensive outlook on the evolving landscape of LinkedIn social selling and employee advocacy in 2026. The contributors highlight the shift towards the 360 Brew algorithm, which prioritizes topical authority, authentic engagement, and consistent themes over traditional reach-chasing tactics. Success on the platform now requires a systematic approach, moving away from automated noise to focus on problem-centric messaging and human-to-human connection. Experts suggest that employee influencers are becoming the primary driver of brand trust, significantly outperforming corporate pages in both visibility and credibility. Technical advice within the text covers content workflows, AI tool stacks, and strategic posting habits designed to build long-term professional influence. Ultimately, the collective insight asserts that relevance and substance are the essential currencies for navigating the modern B2B buying journey. This podcast was created via Google NotebookLM.","meta_description":"We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition provides a comprehensive outlook on the evo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1211,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-social-selling-cw-15-16/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-social-selling-cw-15-16.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}