{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":237,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-09-18T22:24:48.838817+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: MarTech Insights CW 26/ 27","slug":"best-of-linkedin-martech-insights-cw-26-27","published_at":"2026-07-10T06:11:46+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-martech-insights-cw-26-27","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/203-best-of-linkedin-martech-insights-cw-26-27","audio_url":"https://audio.podigee-cdn.net/2542670-m-039bb152597c4bb336c1545b25c22e89.mp3?source=feed","summary":"We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it The provided sources examine the 2026 marketing technology landscape, focusing on the transition from traditional software stacks to agentic AI operating models. Experts argue that strategic architecture and data governance are now more important than individual tool selection, as fragmented and poor-quality data foundations allow AI to scale errors more rapidly.This edition include the emergence of warehouse-native platforms such as Databricks CustomerLake and the evolution of Marketing Operations into a central control plane for autonomous agents. The sources also highlight the rise of infinity campaigns and the standardisation of PII tokenisation to balance hyper-personalisation with increasingly strict privacy requirements. Future competitive advantage will depend on integrated messaging architectures, governed data environments and human-centric design. Simply adding more AI tools will not deliver sustainable value without a coherent operating model connecting data, technology, workflows and customer experience. This podcast was created via Google NotebookLM.","meta_description":"We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in un…","key_points":[],"chapters":[],"topics":[],"duration_seconds":814,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-martech-insights-cw-26-27/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-martech-insights-cw-26-27.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}