{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":188,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-06-17T00:19:12.255643+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: MarTech Insights CW 14/ 15","slug":"best-of-linkedin-martech-insights-cw-14-15","published_at":"2026-04-17T10:05:48+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-martech-insights-cw-14-15","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/158-best-of-linkedin-martech-insights-cw-14-15","audio_url":"https://audio.podigee-cdn.net/2455814-m-dc62c6df45e75159732630f0a026b4de.mp3?source=feed","summary":"We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition offers a comprehensive look at the Third Age of MarTech, highlighting a fundamental shift from siloed software stacks to composable, data centric architectures. Experts argue that traditional marketing automation is being replaced by universal data layers and AI driven orchestration, where real time customer identity and commercial outcomes take precedence over vanity metrics. There is a strong emphasis on strategic alignment, with contributors urging leaders to move away from campaign factories toward building growth engines that involve finance and engineering methodologies. The rise of agentic AI is a central theme, illustrating how autonomous systems are now performing complex reasoning and execution tasks rather than just simple automation. Practical insights also cover the necessity of regular stack audits to uncover underutilised tools and the importance of robust data foundations to prevent AI hallucinations. Ultimately, the collection suggests that modern marketing success depends on system level thinking and the ability to bridge the gap between technical infrastructure and business strategy. This podcast was created via Google NotebookLM.","meta_description":"We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in un…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1394,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-martech-insights-cw-14-15/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-martech-insights-cw-14-15.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}