{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":237,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-09-18T22:24:48.838817+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Go-to-Market CW 36/ 37","slug":"best-of-linkedin-go-to-market-cw-36-37","published_at":"2026-09-17T09:13:21+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-go-to-market-cw-36-37","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/237-best-of-linkedin-go-to-market-cw-36-37","audio_url":"https://audio.podigee-cdn.net/2597162-m-9e8304e78ce081905a1621a12ab060cf.mp3?source=feed","summary":"We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition outlines a significant shift in go-to-market (GTM) strategies for 2026, moving away from legacy sales models toward AI-driven GTM engineering and Revenue Operations. Experts emphasize that success now requires precise Ideal Customer Profile (ICP) analysis, signal-based outbound automation, and a \"systems-first\" approach to hiring. Several contributors warn that technology cannot rescue a weak strategy, noting that automating broken processes merely scales inefficiency rather than driving revenue. The texts also highlight the importance of cross-functional alignment, suggesting that revenue stalls often stem from leadership silos rather than marketing failures. Strategic expansion into regions like EMEA and APAC is presented as a challenge of local adaptation versus global consistency. Finally, the collection underscores that as AI commoditises outreach, human-centric moments and verified economic value become the ultimate competitive advantages. This podcast was created via Gemini Notebook.","meta_description":"We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche chan…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1153,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-go-to-market-cw-36-37/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-go-to-market-cw-36-37.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}