{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":237,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-09-18T22:24:48.838817+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Go-to-Market CW 24/ 25","slug":"best-of-linkedin-go-to-market-cw-24-25","published_at":"2026-06-25T06:43:21+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-go-to-market-cw-24-25","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/193-best-of-linkedin-go-to-market-cw-24-25","audio_url":"https://audio.podigee-cdn.net/2529711-m-4032a43c9605d3eac509163b19420f35.mp3?source=feed","summary":"We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition examines the evolution of go-to-market (GTM) strategies in an era increasingly defined by artificial intelligence and automation. Contributors emphasize that successful scaling requires a robust systems-led foundation, where clear ideal customer profiles (ICPs) and high-quality data take precedence over simply increasing activity volume. The emergence of the GTM Engineer is highlighted as a vital new role that bridges the gap between technical automation and revenue logic to build repeatable growth engines. Expert insights also warn that while AI agents can multiply output, they often expose and accelerate underlying structural flaws if the human methodology is not well-defined first. Furthermore, the texts explore how signal-based outreach and authentic relationship-building remain essential to cutting through the noise of generic, AI-generated content. Ultimately, the collection argues that the modern competitive advantage lies in context engineering and the seamless orchestration of people, processes, and technology. This podcast was created via Google Notebook LM.","meta_description":"We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche chan…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1322,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-go-to-market-cw-24-25/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-go-to-market-cw-24-25.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}