{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":188,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-06-17T00:19:12.255643+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Go-to-Market CW 18/ 19","slug":"best-of-linkedin-go-to-market-cw-18-19","published_at":"2026-05-14T14:18:29+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-go-to-market-cw-18-19","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/173-best-of-linkedin-go-to-market-cw-18-19","audio_url":"https://audio.podigee-cdn.net/2489717-m-c44c9f37eb665d30cd2dedd3a82676c6.mp3?source=feed","summary":"We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition outlines the emergence of GTM Engineering as a critical discipline for B2B companies in 2026, shifting focus from manual labor to autonomous AI systems. These experts advocate for a transition away from traditional, fragmented software seats in favour of integrated agentic workflows that utilise APIs and tools like Claude Code, Clay, and n8n. By automating repetitive tasks such as lead enrichment, signal tracking, and multi-channel outreach, firms can significantly reduce payroll costs while increasing pipeline velocity. Key strategic insights emphasise that clean data architecture and human-led positioning are the true moats, as AI primarily serves as a multiplier for existing operational logic. Ultimately, the collection serves as a modern playbook for building scalable revenue engines where technical orchestration replaces traditional sales headcount. This podcast was created via Google Notebook LM.","meta_description":"We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche chan…","key_points":[],"chapters":[],"topics":[],"duration_seconds":836,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-go-to-market-cw-18-19/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-go-to-market-cw-18-19.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}