{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":188,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-06-17T00:19:12.255643+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Go-to-Market CW 14/ 15","slug":"best-of-linkedin-go-to-market-cw-14-15","published_at":"2026-04-16T08:40:07+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-go-to-market-cw-14-15","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/157-best-of-linkedin-go-to-market-cw-14-15","audio_url":"https://audio.podigee-cdn.net/2453930-m-888202bd97617da1190fb44aed9095c8.mp3?source=feed","summary":"We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition explores the modern transformation of sales and marketing strategies as they shift from disjointed software tools toward integrated AI operating systems. By automating routine administrative duties and data enrichment, these advanced platforms allow businesses to focus on strategic human creativity rather than manual workflows. The source highlights that achieving a competitive edge now requires leaner technology architectures and the rise of GTM engineering to drive scalable growth. Leaders are advised to prioritise data activation and cross-functional alignment to ensure their organisations remain agile. Ultimately, the evolution demands a move away from bloated software stacks in favour of documented playbooks and cognitive automation. This transition marks a fundamental change in how companies manage revenue operations in an increasingly automated landscape. This podcast was created via Google Notebook LM.","meta_description":"We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche chan…","key_points":[],"chapters":[],"topics":[],"duration_seconds":973,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-go-to-market-cw-14-15/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-go-to-market-cw-14-15.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}