{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":188,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-06-17T00:19:12.255643+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Forrester B2B Summit North America 2026","slug":"best-of-linkedin-forrester-b2b-summit-north-america-2026","published_at":"2026-05-07T13:30:09+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-forrester-b2b-summit-north-america-2026","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/169-best-of-linkedin-forrester-b2b-summit-2026","audio_url":"https://audio.podigee-cdn.net/2483232-m-3308c8f61498f280ecd966caf207c1c3.mp3?source=feed","summary":"We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of the Forrester B2B Summit North America 2026, highlighting a transition toward what experts call GTM Singularity. This phenomenon describes a collapse of traditional sales funnels caused by autonomous, AI-driven buyer behaviour that increasingly occurs in \"dark\" channels invisible to vendors. Consequently, industry leaders are urging a shift from fragmented lead generation toward preference marketing, which unites brand and demand strategies to establish early trust. While artificial intelligence is now seen as a fundamental teammate for enhancing operational efficiency, the sources stress that it cannot replace the essential human connection required for high-level strategy and relationship building. Furthermore, the consensus suggests that traditional metrics like MQLs are losing relevance, forcing organizations to focus on account-based intelligence and verifiable proof to maintain visibility in AI search results. Ultimately, the summit underscored that future success depends on organisational alignment and the ability to humanise exceptional customer moments while automating predictable tasks. This podcast was created via Google Notebook LM.","meta_description":"We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of the Forre…","key_points":[],"chapters":[],"topics":[],"duration_seconds":864,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-forrester-b2b-summit-north-america-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-forrester-b2b-summit-north-america-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}