{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":237,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-09-18T22:24:48.838817+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Field Marketing CW 36/ 37","slug":"best-of-linkedin-field-marketing-cw-36-37","published_at":"2026-09-16T08:33:45+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-field-marketing-cw-36-37","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/236-best-of-linkedin-field-marketing-cw-36-37","audio_url":"https://audio.podigee-cdn.net/2596347-m-888ed538d04cff873f0b4c9def40c48d.mp3?source=feed","summary":"We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition offers a comprehensive collection of strategic insights and actionable advice for mastering modern business events and trade shows. Industry experts argue that genuine business strategy—defined by clear objectives and specific target audiences—must always precede logistics like booth design or venue selection. A recurring theme across the texts is the shift in focus from quantity to quality, where the value of an event is measured by meaningful conversations and pipeline influence rather than simple attendance numbers. Several contributors highlight the transformative role of AI in automating lead enrichment, accelerating post-event follow-up, and providing real-time attendee intelligence to prove return on investment. Proactive engagement remains vital, with professionals advocating for active booth participation, disciplined lead management, and a unified partnership between sales and marketing teams. Ultimately, the collection suggests that while technology and data enhance execution, the core value of events lies in creating unforgettable human connections that drive long-term revenue. This podcast was created via Gemini Notebook.","meta_description":"We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to opti…","key_points":[],"chapters":[],"topics":[],"duration_seconds":862,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-field-marketing-cw-36-37/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-field-marketing-cw-36-37.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}