{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":237,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-09-18T22:24:48.838817+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Field Marketing CW 28/ 29","slug":"best-of-linkedin-field-marketing-cw-28-29","published_at":"2026-07-22T10:22:07+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-field-marketing-cw-28-29","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/208-best-of-linkedin-field-marketing-cw-28-29","audio_url":"https://audio.podigee-cdn.net/2553343-m-e87c03f350dd39d0d953616b7e14fce3.mp3?source=feed","summary":"We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus supports clients with identifying target attendees for events, crafting outreach that cuts through the noise, and driving qualified registrations through strategic LinkedIn engagement. You can find more info in the description: https://www.frenus.com/usecases/linkedin-event-outreach-attendee-acquisition This edition collectively examines the evolving landscape of corporate events and field marketing in 2026, shifting the focus from mere logistics to strategic revenue generation. Experts argue that successful trade shows depend on extensive pre-show preparation and disciplined follow-up rather than expensive booth designs or passive lead collection. The texts highlight a growing preference for intimate, community-driven micro-experiences and distributed event strategies over traditional, high-volume \"mega-conferences\". Emerging AI tools and platforms are showcased as vital for automating lead capture, enriching data, and proving measurable ROI to stakeholders. There is also a strong emphasis on human-centric design, where authenticity, cultural intelligence, and emotional connection are viewed as the primary drivers of buyer confidence. Ultimately, the sources suggest that events are no longer standalone marketing activities but integrated business motions that must align sales, marketing, and leadership to build lasting trust. This podcast was created via Google Notebook LM.","meta_description":"We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus supports clients with identifying target a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1469,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-field-marketing-cw-28-29/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-field-marketing-cw-28-29.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}