{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":188,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-06-17T00:19:12.255643+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Field Marketing CW 20/ 21","slug":"best-of-linkedin-field-marketing-cw-20-21","published_at":"2026-05-27T14:52:55+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-field-marketing-cw-20-21","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/179-best-of-linkedin-field-marketing-cw-20-21","audio_url":"https://audio.podigee-cdn.net/2506070-m-7b0142afc3f68f97d03a78624defb745.mp3?source=feed","summary":"We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition outlines a fundamental shift in B2B event marketing, moving away from passive brand awareness toward integrated revenue orchestration. The playbooks and expert insights highlight how modern teams use AI-driven intelligence and account-based strategies to turn physical gatherings into measurable pipeline engines. A core theme is the necessity of operational discipline, where structured follow-up systems and first-party data capture are prioritized over simple attendance metrics. Beyond technology, the texts emphasize that human-centered experiences and curated communities are essential for cutting through digital exhaustion and building authentic trust. Ultimately, the collection serves as a strategic guide for navigating budget constraints while maximizing the commercial impact of in-person interactions. This podcast was created via Google Notebook LM.","meta_description":"We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition outlines a fundamental shift in B2B event…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1345,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-field-marketing-cw-20-21/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-field-marketing-cw-20-21.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}