{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":188,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-06-17T00:19:12.255643+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Field Marketing CW 18/ 19","slug":"best-of-linkedin-field-marketing-cw-18-19","published_at":"2026-05-13T13:11:42+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-field-marketing-cw-18-19","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/172-best-of-linkedin-field-marketing-cw-18-19","audio_url":"https://audio.podigee-cdn.net/2488842-m-963e8cfb4cce9db403c692bd342d4e9a.mp3?source=feed","summary":"We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition reveals that modern event strategy is shifting away from simple logistics toward intentional experience design and measurable business impact. Experts emphasize that successful trade shows and gatherings now require rigorous pre-event planning, data-driven lead qualification, and the seamless integration of AI-powered tools to enhance personalization. While technology is becoming the connective tissue of the industry, the sources argue that human connection remains the ultimate driver of high-value B2B relationships. Emerging trends for 2026 highlight a move toward micro-events and highly curated environments that prioritize attendee engagement over sheer volume. Ultimately, the collection serves as a playbook for transforming events from a line-item expense into a predictable engine for revenue and brand loyalty. This podcast was created via Google Notebook LM.","meta_description":"We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition reveals that modern event strategy is shif…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1193,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-field-marketing-cw-18-19/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-field-marketing-cw-18-19.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}