{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":237,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-09-18T22:24:48.838817+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Channel Marketing & Partner Ecosystem CW 35/ 36","slug":"best-of-linkedin-channel-marketing-partner-ecosystem-cw-35-36","published_at":"2026-09-08T09:47:24+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-channel-marketing-partner-ecosystem-cw-35-36","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/232-best-of-linkedin-channel-marketing-partner-ecosystem-cw-35-36","audio_url":"https://audio.podigee-cdn.net/2589755-m-e3c5ab40f0ed5d86123c3d435d2f728b.mp3?source=feed","summary":"We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition provide a comprehensive analysis of the evolving partnership landscape in 2026, emphasising that strategic maturity and operational excellence have replaced mere \"logo collecting.\" Industry leaders argue that tier progression and marketplace presence are now table stakes, requiring rigorous planning and honest resourcing to move beyond unvalidated status. The text highlights a critical shift toward partner-led growth, where success is measured by co-close outcomes and revenue impact rather than simple activity metrics. Furthermore, the rise of agentic AI and automated ecosystems is shown to be accelerating the speed at which companies can scale and secure complex cloud deployments. To thrive, professionals must bridge the \"accountability gap\" by fostering high-trust relationships and aligning their strategies with the local realities of the global market. This podcast was created via Gemini Notebook","meta_description":"We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports ent…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1176,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-channel-marketing-partner-ecosystem-cw-35-36/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-channel-marketing-partner-ecosystem-cw-35-36.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}