{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":237,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-09-18T22:24:48.838817+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Channel Marketing & Partner Ecosystem CW 33/ 34","slug":"best-of-linkedin-channel-marketing-partner-ecosystem-cw-33-34","published_at":"2026-08-25T10:01:56+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-channel-marketing-partner-ecosystem-cw-33-34","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/225-best-of-linkedin-channel-marketing-partner-ecosystem-cw-33-34","audio_url":"https://audio.podigee-cdn.net/2579041-m-1c92b7341ddcc702c3be5de8a5265ae8.mp3?source=feed","summary":"We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition analyse the current channel marketing trends highlights a strategic shift from merely increasing partner headcount to orchestrating ecosystem impact. Modern leaders are focusing on active revenue generation over vanity metrics, noting that a small minority of partners typically produce the vast majority of sales. The emergence of artificial intelligence is rapidly altering this landscape, as major tech firms invest hundreds of millions into specialised certification tiers and co-sell frameworks. Despite these innovations, significant barriers remain, such as flawed program design, poor executive alignment, and the persistent conflation of overall strategy with specific sales routes. Ultimately, the data suggests that success now depends on automated infrastructure, marketplace integration, and the ability to solve specific business problems through asymmetrical collaboration. This podcast was created via Gemini Notebook","meta_description":"We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports ent…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1459,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-channel-marketing-partner-ecosystem-cw-33-34/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-channel-marketing-partner-ecosystem-cw-33-34.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}