{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":237,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-09-18T22:24:48.838817+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Channel Marketing & Partner Ecosystem CW 31/ 32","slug":"best-of-linkedin-channel-marketing-partner-ecosystem-cw-31-32","published_at":"2026-08-11T08:59:05+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-channel-marketing-partner-ecosystem-cw-31-32","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/218-best-of-linkedin-channel-marketing-partner-ecosystem-cw-31-32","audio_url":"https://audio.podigee-cdn.net/2568234-m-3e7746e703835a6f0ef14d8cbe1b1b05.mp3?source=feed","summary":"We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines text details a significant evolution in channel marketing strategy, highlighting a transition from tracking simple partnership counts to measuring tangible financial outcomes. Modern hyperscalers and software vendors are now prioritising marketplace transactions and active deal participation over passive certifications or self-reported data. The industry is increasingly leveraging artificial intelligence to streamline partner enablement, transforming dense playbooks into interactive tools that significantly boost engagement and deal velocity. Additionally, the report identifies a growing reliance on ecosystem orchestration, where revenue is driven by strategic attribution and the quantifiable value of services surrounding cloud technology. High-profile collaborations and the expansion of multi-party marketplace offers further illustrate a global shift toward collaborative, data-driven sales motions. Ultimately, the success of contemporary partnerships is defined by verified customer impact and the integration of AI-native platforms into the core business roadmap. This podcast was created via Gemini Notebook","meta_description":"We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports ent…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1232,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-channel-marketing-partner-ecosystem-cw-31-32/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-channel-marketing-partner-ecosystem-cw-31-32.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}