{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":237,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-09-18T22:24:48.838817+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Channel Marketing & Partner Ecosystem CW 29/ 30","slug":"best-of-linkedin-channel-marketing-partner-ecosystem-cw-29-30","published_at":"2026-07-28T09:59:00+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-channel-marketing-partner-ecosystem-cw-29-30","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/211-best-of-linkedin-channel-marketing-partner-ecosystem-cw-29-30","audio_url":"https://audio.podigee-cdn.net/2558004-m-3c69100bbb4ad7c570427b18c20398e4.mp3?source=feed","summary":"We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition highlights a fundamental shift in partner ecosystems as businesses transition toward an AI-first operating model. Strategic leaders emphasize that success now depends on specialised workflows and agentic AI capabilities rather than generalist positioning or technical certifications. Key insights suggest that operational execution, particularly through cloud marketplaces and precise attribution data, has replaced soft relationship metrics as the primary driver of executive support. Modern frameworks like OpenAI’s new partner network and Microsoft’s FY27 incentives illustrate a move toward rewarding measurable customer outcomes and advisory-led services. Furthermore, the texts argue that automated friction removal and commercial enablement are essential to maintaining partner mindshare in an increasingly complex and integrated market. Ultimately, the transition from systems of record to systems of action requires a sophisticated orchestration of data, incentives, and human trust This podcast was created via Google NotebookLM.","meta_description":"We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports ent…","key_points":[],"chapters":[],"topics":[],"duration_seconds":732,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-channel-marketing-partner-ecosystem-cw-29-30/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-channel-marketing-partner-ecosystem-cw-29-30.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}