{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":188,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-06-17T00:19:12.255643+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Channel Marketing CW 21/ 22","slug":"best-of-linkedin-channel-marketing-cw-21-22","published_at":"2026-06-02T13:12:46+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-channel-marketing-cw-21-22","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/182-best-of-linkedin-channel-marketing-cw-21-22","audio_url":"https://audio.podigee-cdn.net/2509748-m-845056ab9aa8533cadcc52a34c7e9a14.mp3?source=feed","summary":"We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition details a significant transition in business strategy toward ecosystem-led growth, where traditional sales methods are being replaced by integrated, AI-driven partner networks. Success in the modern market requires shifting from simple product distribution to outcome-based selling, supported by robust marketplace readiness and automated orchestration layers. Modern Chief Partner Officers are moving beyond generalist programs to implement vertical-specific strategies and co-sell motions that prioritise commercial execution over mere brand awareness. Technology, particularly agentic AI and cloud marketplaces, is now foundational to partner operations, allowing firms to scale through force multipliers and data-led decision-making. Ultimately, these texts argue that a company's ecosystem moat, built on trust, deep integrations, and operational alignment, is a more durable competitive advantage than product features alone. This comprehensive transformation demands that organisations unify their marketing, sales, and partner incentives into a single, high-performance operating model. This podcast was created via Google NotebookLM.","meta_description":"We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition details a significant transition in busi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1387,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-channel-marketing-cw-21-22/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-channel-marketing-cw-21-22.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}