{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":188,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-06-17T00:19:12.255643+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Channel Marketing CW 19/ 20","slug":"best-of-linkedin-channel-marketing-cw-19-20","published_at":"2026-05-19T09:52:04+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-channel-marketing-cw-19-20","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/175-best-of-linkedin-channel-marketing-cw-19-20","audio_url":"https://audio.podigee-cdn.net/2497925-m-43d01c04aad1745a87bfe37cbee2c868.mp3?source=feed","summary":"We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition explores the transformative evolution of B2B partnerships as they transition toward an AI-native ecosystem model by 2026. Central to this shift is the move away from manual relationship management in favour of systematised operations, where AI agents and automated workflows drive partner recruitment, enablement, and deal execution. Expert insights emphasize that modern success requires integrated co-sell motions and a \"marketplace-first\" strategy, particularly within the Microsoft and AWS hyperscaler environments. Strategic leaders argue that organizations must move beyond simple recruitment to focus on partner activation, value-based attribution, and outcome-oriented pricing to maintain profitability. Furthermore, the texts highlight that frictionless partner experiences and verticalised storytelling have become essential differentiators in a crowded technological landscape. Ultimately, the collection serves as a blueprint for scaling partner-led growth through the orchestration of data, incentives, and emerging agentic technologies. This podcast was created via Google NotebookLM.","meta_description":"We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition explores the transformative evolution of…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1291,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-channel-marketing-cw-19-20/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-channel-marketing-cw-19-20.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}