{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":188,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-06-17T00:19:12.255643+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Channel Marketing CW 17/ 18","slug":"best-of-linkedin-channel-marketing-cw-17-18","published_at":"2026-05-05T12:55:33+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-channel-marketing-cw-17-18","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/166-best-of-linkedin-channel-marketing-cw-17-18","audio_url":"https://audio.podigee-cdn.net/2481408-m-126b66b0244dfa68258ce9db4e66b1c7.mp3?source=feed","summary":"We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition explores the fundamental shift toward ecosystem-led growth and the rising importance of active co-selling. Experts argue that successful partnerships must move beyond passive marketplace listings to focus on operational discipline, trust-based relationships, and joint accountability. A significant portion of the text highlights how artificial intelligence and cloud hyperscalers are reshaping go-to-market strategies, requiring partners to demonstrate repeatable success rather than simple brand association. Common pitfalls identified include unclear ownership, poor attribution, and infrastructure gaps that prevent strategic alliances from scaling into predictable revenue engines. Ultimately, the sources advocate for a transition where partner managers act as revenue architects, utilizing structured playbooks and incentive alignment to drive meaningful business outcomes. This podcast was created via Google NotebookLM.","meta_description":"We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition explores the fundamental shift toward ec…","key_points":[],"chapters":[],"topics":[],"duration_seconds":789,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-channel-marketing-cw-17-18/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-channel-marketing-cw-17-18.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}