{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":188,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-06-17T00:19:12.255643+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Channel Marketing CW 15/ 16","slug":"best-of-linkedin-channel-marketing-cw-15-16","published_at":"2026-04-21T11:07:08+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-channel-marketing-cw-15-16","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/159-best-of-linkedin-channel-marketing-cw-15-16","audio_url":"https://audio.podigee-cdn.net/2461893-m-e31b385492c0428221a790b1372babd8.mp3?source=feed","summary":"We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive look at the evolving landscape of B2B partnerships in 2026, focusing heavily on the shift towards ecosystem orchestration and AI-driven growth. Expert contributors emphasise that successful strategies now require operational rigour, aligned incentives, and rigorous data hygiene rather than vague strategic alliances. Key themes include the rising dominance of hyperscaler marketplaces like AWS, Microsoft, and Google Cloud, which are reshaping how software is transacted and co-sold globally. Practical advice throughout the text highlights the need to move beyond vanity metrics towards account-level outcomes and repeatable go-to-market motions. Additionally, the sources detail various industry events and new tool launches designed to help partners navigate these structural changes and leverage AI as a strategic multiplier. Ultimately, the collection argues that customer-centricity and human relationships remain the essential foundations for scaling high-performance partner programs. This podcast was created via Google NotebookLM.","meta_description":"We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive look at the evolv…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1187,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-channel-marketing-cw-15-16/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-channel-marketing-cw-15-16.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}