{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":188,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-06-17T00:19:12.255643+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Channel Marketing CW 13/ 14","slug":"best-of-linkedin-channel-marketing-cw-13-14","published_at":"2026-04-08T08:48:31+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-channel-marketing-cw-13-14","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/152-best-of-linkedin-channel-marketing-cw-13-14","audio_url":"https://audio.podigee-cdn.net/2441454-m-bd46360ed31831327f3eb69eb639a5a1.mp3?source=feed","summary":"We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This examines the 2026 landscape of B2B partnerships and channel marketing, emphasizing the transition from relationship-based management to data-driven revenue engines. A central theme is the disruptive impact of Agentic AI, which is currently being integrated into cloud marketplaces like AWS and Microsoft to automate co-selling and scale customer insights. Experts argue that successful programs must move beyond vanity metrics such as certifications to focus on measurable pipeline impact and specific customer outcomes. The texts also highlight a critical sophistication gap, warning that partners who fail to integrate ecosystem data into their operational workflows risk becoming obsolete. Strategies for overcoming partner fatigue are discussed, recommending bespoke, AI-generated content and frictionless portals to maintain engagement. Ultimately, the collection serves as a strategic guide for navigating margin compression and orchestrating complex, multi-party alliances in a fast-evolving technological era. This podcast was created via Google NotebookLM.","meta_description":"We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This examines the 2026 landscape of B2B partnerships…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1337,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-channel-marketing-cw-13-14/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-channel-marketing-cw-13-14.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}